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So without further ado, let's get to how you can save money while making money:
Quit spending on frames
Framing your own artwork can save you money you didn’t know you could. Instead of employing someone else to frame your paintings or art, do it yourself. With various online framing services and DIY techniques available at the click of your finger, why spend money if you can add your own touch to the extension of your art? This way you don’t only end up saving money but also enhance the beauty of the product by framing it yourself.
No, we are not asking you to get hitched. The word ‘engagement’ here refers to you engaging with your market, your customers and potential buyers. Contacts you’ve made and the network you’ve created, will now play a massive role in your business development. Sending them emails regarding your new work informs them about your presence and the growth you have made. It costs no money and is efficient. You know how critical your admirers are and that they need to be taken care of. Therefore, thanking them and following up with them is imperative.
If you are not active online in this day and age, you are missing out, on business among other things. With social media’s online platform’s easily accessible marketing opportunities, you can grow your business exponentially. Other than Instagram, Facebook, Twitter etc. offering their services, it is advisable to create an online portfolio dedicated to your buyers/target audience. Providing them with current information and content regarding perhaps, your new abstract paintings or if you have some Australian art for sale, is critical and lucrative. Having a functioning website and utilising social media can make a huge difference.
Be your own photographer
Everyone has a camera in their hands today and consider themselves a nuanced photographer, why can’t you? All you need are a good camera and a tripod. You’re all set. According to recommendations, you should capture your art early in the morning or on a cloudy day (in your studio) for the best light. Make sure you take care of the glare and run it through a basic photo editor if you feel the need.
Purchase in bulk
When you know your basic products or cleaning supplies won’t go to waste, buy in bulk. Not only does buying in bulk cut costs but also keeps you stocked up for the future. Now you don’t need to panic when your supplies finish abruptly. This is a money as well as a time saver.
Breathe and stay positive
No matter if you are just starting out with your art business or have an established one, you are bound to face the stress this business culture brings along with itself. You may even start doubting your work or worst, yourself. That is when you take a deep breath and remind yourself that in order to get somewhere, one has to face failure. Also, failure doesn’t last, you get back on the horse and are ready for the next battle. So, find ways to keep yourself positive and believe in yourself.
Being well versed with marketing techniques that help you cut costs can be life-saving. No matter how, you can always find ways to save money and hunt for cost-effective marketing methods. Here’s to a good business.