While many people think of AI as science-fiction, the truth is that it’s already here, and it can assist your sales department in a number of ways.
Artificial intelligence has continued to grow and expand in recent years, and while we’re not quite at the point of self-aware robots and computers yet, AI has certainly come a long way. Today, AI systems can help us do many different tasks, improving office efficiency. Sales, in particular, has seen a number of improvements in time management and resource use thanks to AI. Here are nine ways that you can use artificial intelligence to improve your sales.
Make it Easier to Schedule Meetings
Finding a time when all of your team members can meet or when your team can meet with clients can be frustrating. There’s often a lot of back and forth over email as you try to figure out when everyone has the same opening in their schedules. Thanks to calendar tools that make use of AI, however, it’s easier than ever to find the perfect meeting times. These AI can actually scan everyone’s calendars to find open time slots and even suggest backup dates in case the first meeting falls through. You don’t have to deal with any emails, and the AI even automatically creates the meeting on everyone’s calendars so no one forgets about it.
More Efficiently Target Your Customers
One of the most important parts of sales is targeting the correct customer base. If you don’t, your time and resources will be wasted and you won’t see much of a return on your investments. AI can assist your sales team by analyzing big data to determine who your specific audience is. This lets you focus your efforts on those who are likely to be interested in your products or services. It also saves time—an AI can analyze data in a fraction of the time it would take a person.
Predict How Customers Will Act
AI is also very useful in determining customer behavior and predicting how they may act. It will look at things such as age, gender, location, demographics, and more to determine what people may be interested in buying, allowing you to convert more leads. Again, this is all done much more quickly by AI than it would be by a human analyst, allowing you to quickly put the data to use. It may also find leads that a human might dismiss on first glance because the customer doesn’t appear to be someone who would be interested in what’s being marketed. The AI, however, will look at all data without any type of prejudice or assumptions.
Improve Your Customer Engagement
By using customer behavior, AI is also able to help personalize information sent to leads. For example, on social media sites, a person’s news feed can be organized by interest rather than by date. Items the AI believes the person will want to see will appear first. This puts your posts, images, and videos in front of more people who are interested in what you offer, leading to more opportunities. Of course, this use of AI goes beyond social media. It can also help you manage customer retention and customer relations by suggesting when to send follow-up messages or when to reach out to potential customers.
Give You More Time
AI can take on a number of easy, basic tasks so your sales team can focus on talking to potential clients and actually be making sells. For example, the AI can manage data, update CRM information, and more. It also helps keep data accurate since less information will be manually entered, thus reducing the chance of human error. Many small tasks can be automated via AI, especially those that don’t require creative thinking or decision-making. Using AI to schedule meetings as outlined in point one above illustrates how what is often a time-consuming process can be dealt with quickly.
Suggest What to Send to Leads
Determining which potential leads are the most promising isn’t always easy. Many sales teams spend hours going over information related to potential customers. Your AI can do more than just analyze information to determine how customers will act or determining who is a good potential lead, it can also suggest what products specific leads may want. It can automatically create sales pitch letters or emails, too, allowing your company to contact hundreds or thousands of potential leads without the need for someone to manually contact each one.
Automate the Note-Taking Process
AI has now reached the point that it can actually take notes for you. It can transcribe what’s said in audio or video calls, creating detailed notes that you can refer to later. These AI carefully listen to the conversation and pull out the key points. A business phone system integrated with Voice AI allows you to focus on what’s being said and on contributing to the call rather than on trying to make sure you write down every important point.
It Improves Your Overall Sales Process
AI helps you identify potential customers by analyzing data, personalizing what these potential customers see, and helping your sales team work faster and more efficiently. That’s only taking into account what AI can currently do, too. As artificial intelligence evolves, we’re likely to see AI take on more and more of the grunt work, leaving humans free to focus on what’s more important.
If your sales department is mired in inefficiencies, integrating a number of AI systems can be the key to improving sales. Automating the daily tasks that don’t need a person to oversee will help use your time and resources more effectively, leading to improved sales.
AI Reduces Errors
As mentioned earlier, AI assists in reducing errors in sales data since more information is entered automatically instead of manually. AI can also perform calculations, capture information from scanned documents, and even go online to gather information from various sources. It can also compare multiple pieces of information about a specific customer and highlight conflicts and potential errors. All of this leads to your database being much more accurate, which in turn can help make your potential leads list more promising.