There’re a lot of bloggers on the web who have a way with words but provide the content that doesn’t differ much from a great number of other posts. You have to arm yourself with some tricks that can drive reader’s attention to your blog. To be sure, you can hire professional assistance at first. Some essay writing companies offer this service but there is a concise guide on how to write a post that stands out.
- Understand your audience.
Before picking your next blog post topic, decide on your intended audience. Who are these people? And what information are they searching for? The better you know your readership, the more appealing content you can provide.
This knowledge is also central to any marketing strategy. You should create a buyer persona. It’s a representation of your ideal customer. Thus, you’ll be able to engage your target audience, meet their needs and solve their problems.
Understanding the interests of your readers will help you choose a right topic. For example, people who follow your blog are millennials who want to start their own business. There’s no sense in explaining to them how to get started in social media. They’re probably not new to this. It might be right to tell them how to use social media marketing to promote their business. This approach will separate you from bloggers who write generic stuff.
Create a catchy title.
Think of a title as a store window. An attractive view will draw customers in. A blank and unappealing window display will fail to lure people into the store.
Your title is the first thing a prospective reader sees, and it draws them to your blog. If it’s boring and unpromising, few people are going to click it.
Make your title click-worthy. Strong language, controversial terminology, and numbers are effective tools. To get inspiration, browse some popular sites like Mashable, Buzzfeed, and Entrepreneur. Also, follow Google’s SEO guidelines and don’t exceed 65 characters.
- Write as a professional.
Creating a blog post is pretty similar to writing an academic paper. Bloggers use the same techniques students do in their essays. Here they are:
- Hooking readers with eye-catching intro
Even beginning bloggers know that the intro is what pulls in the reader after noticing your title. But not everyone manages to get the audience interested.
People love to be entertained. Controversial claims, accusations, surprising facts, or funny stories will definitely catch attention. But the purpose of this trick is not only to entertain your readers but to present the topic you’re going to address. Use the hook that is relevant to the subject in question.
- Use an outline
Once your introduction is ready, it’s time to decide on the actual blog post’s content. Create a list of things you want to write about. It will help you organize the information. Make a research on the points if necessary.
- A call to action
A conclusion is like a nice package for your article. Include a solid call to action. Leave your visitors engaged. And it’s always a good idea to encourage the readers to comment, subscribe, or read your other articles.
- Keep in mind the word count
A short 300-word post tells the audience that the author doesn’t have much to say. A 4000-word post can be overwhelming for the average reader. Stick to an optimal length between 800 and 2000 words.
- Organization is key
The visual appeal of your blog post is just as important as the content itself. Avoid long paragraphs. 2-4 sentences are enough to make it. This provides visual relief from a text-heavy web page, just like the next tip.
Organize information in sections, lists or tips. Use bold and italic but don’t overdo with that. Thus, your readers won’t be intimidated by the amount of content.
Include images to illustrate the article or videos to break up the monotonous stretch of content.
2. Edit and proofread.
I couldn’t but include this point in the list. You may know for yourself that grammar accuracy is important. But it cannot be overestimated when it comes to blogging. Nobody likes the situation when readers leave comments about your mistakes or poor writing instead of discussing your ideas.
Besides, inaccuracy creates an image of a not very clever author. Some people stop reading online articles after spotting a couple of mistakes.
If your grammar knowledge is not strong, use online tools like Grammarly to polish your written work. Hemingway app will help you to improve the readability of the content.
3. Don’t neglect promotion!
You may create a stellar content, but what’s the point if people don’t know about its existence? You want many people to read and share your post, right?
Once you publish a new article, share it on social media. And be an active member of blogging communities. Consider using Facebook, Twitter, LinkedIn, Google+, Quora, StumbleUpon, Slideshare, Reddit, Pinterest and other websites.
Promoting a blog post isn’t a matter of few minutes. To save time, you should plan and organize your promotional strategy. Make a list of websites and platforms where you can leave referral links to your blog every time you write a new blog post.
This is just one promotional strategy, but it should make it clear for you how crucial promotion is for blogging. To gain traffic, you can’t just sit and wait.
The blogosphere is overpopulated these days. To write blog posts that stand out from the crowd may seem a complex task. Try these 5 tips and see how it will make a difference to your blog virality.