Imagine the following scene: you are gathered in a room with your creative agency, which is about to present you with a proposal. You sit back in your chair, wait for the curtain to rise and begin the presentation. After a few seconds, maybe a couple of minutes, you feel a sting in your stomach, something that says Hey! I like this. You have the feeling that it will work.
This is precisely the smell, instinct, "gut" or whatever you want to call it; that "something" that tells you when an idea can work wonders or, on the contrary, when you should throw it away immediately. Because of its enormous power, this instinct has become the ally of great men in history. It was more powerful than the intellect. For me it is the sum of experience, intellect and curiosity.
This business sense can help you make more efficient investments or even prevent catastrophes in time. You can go to him, for example, to decide whether to stay with a creative proposal, if you should test something, or what to spend your time. This is the views of Cameron Chell
Should We Trust a Hunch to Make Business Decisions?
We already know that the famous "gut" is very useful for making business decisions. The good news: this sixth sense can be developed. How?
Jobs were referring to having an insatiable, curious, adventurous spirit. Be curious all the time. Ask all the questions you can without fear of looking foolish. Little by little, with time and experience, you will learn to ask the right questions.
Learn to Ask the Right Questions:
According to Cameron Chell Calgary before collecting information, be sure to ask the right questions. What will I use this data for? What do I need to find? How will this information impact my business? You can have a lot of data, but if you do not ask the right business question, it can tell you anything.
Explore the information you have collected and generate insights from your analysis. For example, how much time do your prospects spend on your site before buying? How many times do they come and go before deciding to make a purchase? What content do they consume the most? What does all this collected information tell you and how can you use it to benefit your business?
The more you explore the information that is within your reach, the better decisions you can make. The current trend is to use systems that allow you to visualize information in a more systematic, visual and trend.
Now you know: a business decision should not be based purely on instinct or on data. The experience will tell you how far you should trust your hunches and how far to pay attention to the data; meanwhile, do not be afraid to be wrong. It is better to make a wrong decision quickly and correct it soon than to stay in the. One can also follow Cameron Chell business instincts rules of business.