As a small business owner, you probably understand all too well the difference between clock time and real time. There are probably lots of times when you feel as though you don’t have enough real time to get things done or effectively manage your business. However, truth be told, time is irrelevant. You simply need to learn how to use it to your benefit.
Keep Your Data Well-Organized
It’s important to be confident in what you do and spend your time concentrating on doing those things. At the same time, you should also make use of resources that will help you with running the various areas of your business where you’re not as confident of your abilities. Sometimes this means you need to invest in equipment, find a business resource center, or hire someone to do things like packing, shipping, printing, and taking care of your other business service needs. By finding ways to use the resources you have around you, it’s easier to better manage your time.
DCSL Software says this is especially true when you’re dealing with data. You need a single, organized, and searchable place to store it. Having a centralized location for this means you’ll never have to search for those all-important yet elusive details that are crucial for maintaining good business relationships, which ultimately lead to sales. For instance, you don’t want to send the same catch-up email more than once to a contact you met at a conference. This shows them that you can’t remember when you last spoke to them and that you don’t really care or genuinely want to meet. Here is just one prime example of why you need to integrate your CRM software with Gmail to manage your business - you’ll have the date and details of your first email so you can send a follow-up email when you don’t hear from them for a while.
A CRM will clearly outline your history with each person and sometimes you can even see how you’re progressing towards making a sale. This will transform how you interact with your customers and it will also boost their engagement with you. Harnessing this power means spending less time and money in the sales process and fully focusing your attention forward instead.
Have Good Employees Who Communicate Well Together
While putting a CRM to work for you is beneficial, you’ll also want to utilize your employees. Score says you should never be afraid to delegate tasks to your employees. This will help save you time, so you can use it to focus on your many other tasks that are priorities. It’s a good idea to start by delegating small tasks, then gradually increase the level of responsibility for time so you’re more confident and trusting of your employees.
It’s equally as important to make sure that communication is clear throughout your organization. While you have no control over employees who come and go, you must remember the shared history you have with your clients. The best way to make sense of this so it doesn’t become a disorganized mess created by employees who no longer work for your business is to use a CRM. This way everyone knows what steps have already been taken, regardless of when they come on board. A CRM makes transitions seamless and prevents time from being wasted. It also reduces stress since you can now manage internal transitions more effectively.
Clearly, it’s important for you as a business owner to promote a positive work environment and communicate with your employees. You want to make sure to surround yourself with good people whom you can engage and build a rapport with. This starts with creating standards that clearly communicate your company’s vision and the goals and objectives that you’ll work towards along the way. Take time to have coffee or lunch with each employee. This presents you with opportunities to engage with them and find out what’s going on, what they’re thinking, and any issues they may be aware of. In this informal surrounding, your employees will feel more comfortable being open and sharing things with you.
Put CRM to Work for Your Business
Clearly, you can see how a CRM has been hinted to up to this point, but now it’s time to come right out and say it: You need to have CRM software in place so you know all about your company’s state of health. You don’t want to create longer days for yourself simply because you must backtrack through historical data to get a clear picture of what’s been happening with your customers. When you have a central, uniform source of data storage in place, this analysis is easy, and you’ll have a comprehensive idea about how your business is doing. CRM helps with quality control, damage repair, and future growth. It arranges facts and figures for you in a way that’s simple to understand.
Having organized data to work with makes it easy for you to predict your business’ future. When your business is small it’s oftentimes quite tempting to file all this information in an Excel spreadsheet and feel “comfortable” doing so. However, think about what will happen 5 years from now when your customer base has doubled, tripled or quadrupled. Not only will things be more difficult, but you’ll also find that it’s harder to devote adequate time to making sales when your employees are lost in a backlog of recording client interactions and notating your new contacts’ details. You need this information, though because without it you can’t analyze, predict, and plan for the future.
This is why it’s so important for you to use your resources effectively. You need to be confident doing those things you do well and utilizing those resources that are available to help you run those other parts of your business. Of course, this doesn’t mean that mistakes and setbacks won’t occur, but you can use them to implement positive changes and improve your business. Use these things to also update your policies going forward.