The media and entertainment industry attracts a wide variety of people from different cultural backgrounds and mindsets. The industry welcomes creative and innovative people as those with a knack for analysing and prioritising news, creating business plans, negotiating contracts, pitching and selling, marketing and promoting, or crunching number as the successful ones in this field.
The field and scope of building a career in this field are huge. While some people look for contacts in the industry, some get through due to sheer talent. There are many mass media colleges offering training and industrial exposure in a number of fields. Here is a guide to choosing your field of work from the two broad domains of the industry.
Looking for a career in broadcast opens many fields to get into. The broad umbrella of broadcast includes films, television and radio. For the broadcast media to reach seamlessly to the audience, the operations are structured, and the work is divided among many professionals and technicians. This multifold structure brings in a lot of specialisation and career prospects into being. Some of them in the industry are -
Cinematographers or Camera Professionals: The people proficient in handling the camera and with the ability to tell their story with pictures and videos indulge in this field. They are the ones who capture the incident, event or story and lay it down in a format that lures the eyes of the viewers.
Script or Story Writers: It is the writer who makes the story flow. The prime responsibility of the writer is to bring out objectivity in a news story or event or create the suspense or dynamics for a television show.
Directors or Producers or Editors: The producers are responsible for managing the overall dynamics of the involved professionals. The director or DOP in the one who looks after the scenes of a particular project, the shots and the delivery of the story. Once the complete story is filmed, it is the editor’s role to keep only the acceptable parts of the shooting. He/she shall be a critic of work and ensure the best results out of the production.
Marketers and Distributors: Once the film or news story or radio program is prepared, the distributors propagate it to the channels for good viewership and reach.
Advertising Managers: The television and radio draw a major chunk of their revenue from advertising. It is based on the views of the channel as per which the advertiser agrees to an amount.
Similar to broadcast, there are a lot of professionals and processes involved in bringing out the finished copy of a newspaper. It involves people who bring the story to the desk, ones who write it, and the final publishers. Once the person steps into this profession after mass media and communication course, a number of people target media or newspaper houses. As per the structure of the industry, their major tasks include-
The team in a newspaper office is headed by the editor who is responsible for the daily edition of the paper. Under him/ her, there are sub-editors, correspondents, special reporters, reporters and freelance journalists, photojournalists etc.
The editor of the paper or magazine plans the contents of the publication and supervise its preparation. Administrative or managerial duties of editors include hiring reporters and writers, planning budgets, negotiating contracts with freelance writers, managing ads, finalising the layout etc.
It is the Sub-editors or copy editors job to process 'stories' for presentation with headlines. They need to give the final shape to the reporter’s story. They ensure that the story being published has objectivity and does not carry writer's bias
The final material is brought out by the publishers or printers who need to take about the quality of produce. Though this vertical is not covered in mass media communication courses, it is a field that is closely aligned with mass media communication.