In our ever evolving online world, content marketing has become so popular, because it works. However, many bloggers and entrepreneurs do not have the time to create content on a regular basis. This is when you start looking for a content writer, who can do ghost writing for your website. As much as this brings good relieve to some, it also becomes a stressful process for others. It is all about finding the perfect match for what you are trying to communicate on your site.
Something that you should be cautious of is the quality of writing that can expect from some writers. You do not want to be paying for a service and be disappointed later. The question then becomes, how do I deal with a content writer? There are some rules you can apply early on that might help this experience go better. This is supposed to bring you relieve and not stress. As soon as you realize that your content writer is not living up to your standards, it might be time to end the contract. However, if you want this to work out, try applying some of these rules.
1. Be clear about expectations
This is by far the most important tip when it comes to working with content writers. Sometimes you receive a result that is disappointing, but you have to make sure that you have effectively communicated your requirements. The writer might not be bad, but just a little confused. If you make it clear as to what your expectations are, you stand a better chance of receiving great results.
If I need to re write my paper, I am going to tell the content writer what the negatives of my paper is and what I need it to be. In fact, you can list all your requirements in the job ad to make things easier. You can even go as far as mentioning that if all requirements aren’t met, the application will not be considered. This is a great way to maximise your time, instead of going through applications that waste your time.
2. Do a test round
Before you commit to a contract with a content writer, it might be a good idea to test the waters first. There are so many freelance writers out there and it is about finding the one that understands what you are trying to achieve. Just because someone does not gel with you, does not make them a bad writer. You have to do a test before you continue to hire. In my previous example, let’s say I need the content writer to rewrite my paper. I might send the writer another paper to do a test round. If it fails, I did not waste too much of my time.
You can use this method with a few writers at a time. It is possible that you cannot use some of the test content sent to you, but there might also be some good ones.
3. Use reputable websites
If you are looking to hire a good content writer, you might want to make sure that you are getting what you are paying for. A great way to do that is to hire writers from reputable websites. There are many scams out there and should be avoided by all costs. When you find writers with no samples or previous experience, you might want to stay away. There are writers out there who have been doing it for a while. You do not want to pay someone who is still testing the waters. All of the initial mistakes should be done by the time you hire the writer.
You stand a better chance of finding a high quality writer who you can build a professional relationship with on a reputable website. A good website will have a support team who you can communicate your needs with. They might be able to recommend highly rated writers who seem to be a match for you. Before you start working with a content writer, you have to find the right fit.
4. Discuss due dates
Be very clear from the start about the timeline to complete the work. One of the most difficult aspects of working with content writers is a delay in meeting the due date. You have to enforce the rule that nothing can ever be late and that you have deadlines to meet yourself. Find someone who has enough time to meet these due dates. Many new writers will impress you at first and meet all the deadlines, but do allow any slacking as time goes on. This is a professional relationship and you as the client has the right to remind the writer of a due date coming up soon. Stay on top of it in order to avoid disappointment at the last minute.
5. Rather the devil you know
When you have worked with the same content writer for a long time and you have managed to iron out all the creases, do you really have the energy to start all over again? If you found a writer who is good, but gives you some small issues that cause frustration, you might want to discuss them first. Before going off and hiring a new writer, who you are going to have to train and start from the beginning with, you might want to stick to your current writer. Many times, we get complacent in our relationships and when it comes to work, there is no chance to let that happen. Always keep your relationship professional in order for it to last long-term.
6. You’re not buddies
Think about working in an office environment with someone who you just do not gel with. It is a pretty annoying situation. Sometimes you will find the perfect writer, but the personality just does not gel with you too well. Let me tell you, I’d rather work with someone who provides good work, than someone with a bubbly personality who cannot produce anything useable. In an online professional relationship, you are not always going to find someone you gel with, but at the end of the day, they are not your friends. Do not become overfriendly too quickly. It takes time and patience to build a trusting relationship. Give the writer the benefit of the doubt if you see potential, but do not waste too much of your time on it. If I am asking you to summarize my paper by 8 o’clock on Friday, I need it before or at that time. No excuses accepted.
The idea of hiring a content writer was for you to free up some of your time. Do not let the process take too much of your energy. If it does, you might want to reconsider your strategy. Allow the writer to do what is required and work on the things that will grow your blog or business. There is no need for you to find that this adds more stress to your life. You are paying for a service and you deserve to get good results. Now sit back and relax for a while. Let the writer write and do what your initial intentions were with the extra time.