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One of the key factors in writing is inspiration, and except in rare cases, inspiration doesn't come easy nor does it come often. Luckily, there are things any good writer can do to enhance his inspiration, and develop other segments of his writing skill.
Reading is in my opinion the most important thing that every good writer I've ever known does. It doesn't really matter what you are reading, but the important thing is to have a continuity. Whether it's daily newspapers, magazines, books of all sorts, internet columns, blog posts etc. the important thing is to read, not what you are reading. You will find subjects that you want to write about in most peculiar places like lifestyle columns or political essays, but you won't find them by sitting in your chair and staring blankly at your screen or a piece of paper.
By reading for at least 10-15 minutes every day, you keep your mind "trained" in the game of words. In my experience, the brain picks up all the good things you see. Even if the thing you're reading is bad, there might be something that works for you there, and you will instinctively remember it and be able to use it later on - forming of sentences, using words in proper context and putting them in proper positions, punctuation, learning new words, text formatting, subjects to write about etc. These are just some out of many benefits that reading various content can have on your writing skills.
When you get your inspiration and find the subject you want to write about, you'll need at least one of three following things: a title, first two sentences or last two sentences.
Yes, believe it or not, by having any of these, you've already written a third, maybe even a half of your article. But let's make some things clear first:
Subject is not a title. Subject is the general field you want to write about. And trust me, finding the right title is bread and butter of your writing in the 21st century. If you buy them with your title, there is a considerably higher possibility that your audience will read what you've given them. A good title, that you are feeling positive about, and that is about about a subject you are familiar with can be and often is that little snowball that rolls down the hill into an avalanche of inspiration.
Same goes if you have the first two sentences. You don't NEED a title to write a good article; the title can come later, when you've seen where your inspiration has taken you and what you've created. Sometimes words pour out by themselves, although you have no idea how to call your creative product.
The most interesting way for me, and one I often use is having only the last couple of sentences (the conclusion) in my head. This can be a fun way to write and a good exercise for young writers, since it makes you structure your article "backwards", going from a finished product and dissecting it element by element until you've reached the beginning. Experiment, try various styles and see which one suits you better.
Language you use when writing should be carefully picked. Two of the most important things about your writing language are: using one that you are familiar with, and using language that your key audience understands. As with everything in life, don't be afraid to experiment, use a fancy word, style or literal element you've seen somewhere, or write something unorthodox that you really think is cool, but at the same time, try to stick with the wording whose meaning you actually understand. Moreover, use the language your key audience understands and is comfortable with. It is different when addressing your article to seniors, middle-aged people, young people or kids; highly educated, educated or non-educated people; people from a certain profession or just a broad specter of individuals etc. It is important to define who you are speaking to, and try not to alienate them with using the wrong type of language.
These are the basics, but creative writing is much more than the mentioned. To learn about how to pick the right subject, long should your writing be, how to use visual content to enhance your written content, and how to promote your content (best work of art is worth nothing if nobody ever reads it) and much more, stay tuned for Creative Writing 1.02.
Until then, go and write something, send it to me at firstname.lastname@example.org and I'll help you by editing, commenting, giving you guidelines and/or reading materials to enhance your writing skills.