A survey conducted states that for the past decades, the average click-through rate for business websites has seen a downfall of 0.6%. While initially, digital marketing saw favourable results, with the passage of time, consumers got attuned to the digital marketing trends.
They weren’t satisfied with just contents having interesting images & videos. People sought innovation. So, businesses were compelled to find new and improved techniques to catch the attention of customers.
Today, along with using various modes like inbound marketing options, brands are leaning towards virtual reality for revolutionizing digital marketing.
Artificial reality allows marketers to perceive the kind of experience they wish to deliver to consumers. In fact, here are few ways in which VR will affect digital marketing –
1.Helps in collecting real-time data
A VR-driven marketing campaign allows flexibility and assists in managing real-time data. For example – An e-commerce brand issuing a virtual reality campaign may not get favorable results. Then, the VR campaign helps to find the loopholes in the plan and formulate a more effective digital option in a quicker time-span.
2.Improves consumer experience
Uniqlo, a clothing retailer from Japan, came up with an innovative technique of using VR for in-store shopping. Check this example -
Let’s assume you are an e-commerce brand selling clothes. So, you can implement the use of 3D glasses along with product content writing for bringing to consumers the live shopping experience. Using a 3D glass or a helmet, consumers can walk through your virtual store and pick the items they find most appropriate.
This will build interest of consumers and increase the number of leads generated by your shopping website.
3.Artificial Reality ads
The recently conducted survey states that 171 billion global users use artificial reality. So, as part of their digital marketing strategy, brands are incorporating virtual ads. They are using VR cameras like Jump to capture the entire surrounding & experience of a place and design an advertisement within.
Additionally, certain brands are also using 360-degree video designed using VR for filming creative ads.
Healthcare businesses or awareness camps especially benefit from using VR. Along with using professional content writers & social media strategist for brand promotions, healthcare institutes can influence clients via VR.
For example, picture this –
As a healthcare brand, you have the option of using a VR stimulator to make your client feel the symptom of a migraine. This will not only increase awareness of the disease to your client, but he/she will be more inclined to purchase medicines from your company.
Additionally, check out the most popular examples of brands using VR –
Using AR technology, uber had taken consumers into a VR world where digitally created animals encompassed them. The video has nearly 1, 109, 480 views on YouTube.
Imagine your wildest dream of test driving a luxury car sitting at home! Well, Volvo did just that! Using Google Cardboard goggles, they helped consumers visualise test driving their latest cars building their interest.
Well, now that you’re aware of how virtual reality can transform the face of digital marketing, aren’t you ready to integrate it into your marketing campaign?