There are thousands of advantages to social media marketing, however in order to maximise all of the benefits you can get from this, you need to be avoiding the common mistakes. Social media has such a huge reach in terms of audience, it is low maintenance, easy to use, and very cost-effective as an element of your advertising strategy. As this is such a great way to promote your business, it is worth taking the time to figure out how to be most effective in utilizing this platform.
Many business start using social media and post regular content across several platforms, and then sit back as if their work is done. This is not the best way to behave on social media as one of the best aspects of this platform is the fact that it opens a two way street of communication between you and your audience. Don’t miss the opportunity to respond directly to your clients or potential clients, and thank them for their comments or feedback. This is the best way to build a relationship, and gain your clients’ trust and confidence, so you are the business they choose to go with.2. Posting Poor Content
Due to the pressure that comes with the need to post regularly, many businesses post rushed content, that may be duplicated or copied and pasted from other sites. Not only will this displease your audience and potentially cost you clients, it will also be bad for your SEO. The main point of sharing content to social media is to drive traffic towards your site – it is therefore counter-productive to post content that will reduce your google rankings and cost you traffic.
As producing quality content on a regular basis takes a lot of work. It is often too difficult to add this to someone’s existing workload so writing is often outsourced to professionals. These professional services are readily available online, and can cater to all work styles and budgets. You can place an ad and conduct interviews and negotiate a budget with writers onUpwork orFreelancer, although there are also more automated and efficient services too. For example, with any assignment writing service, you simply select the service you want, and it is then assigned to an appropriate expert.3. Not Staying Up To Date
One really important factor to consider with social media marketing is the need for regularity. You need to post regularly enough to make sure your client feels they are receiving information that is up to date and relevant, otherwise they my look elsewhere. Even things like opening times should be updated seasonally to account for holidays, or people may choose other businesses over yours. You should also aim to reply to all messages and comments on social media too, or at worst people could assume you have gone out of business.4. Ignoring Helpful Content Tools
If you do choose to write your own content, you will need to make sure it is of the highest possible quality. One of the best ways of doing this is by using online editing tools to remove any faults in your writing and make it stronger. Before you start writing, you should look at a few guides and courses in order to have a clear head and good idea of how to start writing. These guides are available withAustrallian Help and video courses are also plentiful onAcademized. Once you’ve written your content, you can paste it into theHemingway App, which will pick up on when your sentences are too long, or you’ve used too many adverbs. You can make sure your posts exceed the recommended minimum of 300 words withEasy Word Count, and once you’ve finished writing, there are even apps to help you pick out the perfect title, such asHeadline Analyzer.
5. Trying To Be Present On All Platforms
While it’s tempting to try and have an active profile on every single social media platform, this is unnecessary and time consuming. It is a much better use of your time to focus on two to three platforms that your customers actually use rather than spending time on platforms that aren’t increasing your audience. LinkedIn, Facebook, and Twitter are normally the best options for most businesses.
First you need to determine which social account can bring you the most benefits. For example, Facebook Ads is a great opportunity to announce your brand and even to promote the existing product line using minimal costs.6. Ignoring Negative Feedback
While you likely want to receive glowing reviews of your business all over social media, some customers will use this as a space to air their complaints. It is extremely important not to be petty in your responses, and not simply ignore them either. Thank customers for all feedback and be open to receiving negative feedback and working on making improvements.
When you post on social media, you are not confined by stuffy and formal limits. It’s a great chance to inject some personality into your business, and build rapport with you client base, thus earning their trust and loyalty. However there is another side to this, and you shouldn’t lose professionalism altogether. It’s tricky to find the balance between personality and professionalism at times, however once you do, your social media posts will help you win clients over.8. Posting Too Much For Likes
While it’s great to gain as many followers as possible, don’t just post popular memes or funny gifs to get likes, instead focus on producing relevant content that can promote your business.9. Not Setting Clear Goals
When you are posting for no reason, it’s hard to tell whether or not your social media strategy is working. Set some clear goals and bear them in mind when you post and you will see much clearer returns for your efforts on social media.10. Over-Posting
Here are some great stats from an article from the social business.
While it may be tempting to post constantly to connect with your audience, you can end up putting customers off with constant updates that don’t contain relevant or new information. Start slowly with fewer posts, then build up as necessary, and assess the number of daily or weekly posts that best suits your audience.
While any social media strategy is better than no strategy, avoiding these mistakes will make your time and effort spent on marketing much more effective.