Blogging is an integral part of a comprehensive online marketing strategy. The highly competitive nature of the global economy requires that businesses do whatever it takes to get ahead of their competition. Blogging is a useful way of providing valuable and relevant content, building brand awareness, driving more traffic to your website, and bringing in more customers.
According to HubSpot marketing statistics for 2018, 53% of marketers say they do blogging for inbound marketing. It is one of the most inexpensive and highly effective ways to do content marketing. So, if you haven’t started your blog yet and are looking for a justification then you don’t need to go any further. In this blog post, I will share 10 advantages that blogging presents.1. It helps in SEO
No matter how well-designed and informative your website is, if you want people to even find it, you will have to first show up on search engines and this isn’t easy. This is where blogging comes in as it greatly assists in SEO efforts. It keeps your website looking fresh as Google is constantly looking to deliver fresh content to its audience, making it a practical way of adding new and fresh content to your website on a regular basis.
How much time a visitor spends on your website matters for SEO. If someone does a search, then clicks on a link, but does not spend much time on the website, that tells Google that page was not helpful. On the other hand, if a visitor spends time on your website, then it will be considered positive for the website. Blogs keep people on your website through their informative offerings.2. Helps you rank for long-tail keywords and create internal links
Since your website has limited products and services’ pages you can target long tail keywords with the blog posts. Half of the search queries are four words or longer. It will be difficult to target all such keywords in your products and services’ pages; which is why you should plan content on your blog pages to target the long tail keywords.
Blogging also gives you the opportunity to create internal links which help with SEO.While you can find some internal linking opportunities on the main pages of your website, the blog posts provide you endless opportunities to do internal linking.3. Establish a strong relationship with your customers
Customer engagement is an important element of marketing, and blogs give you the opportunity to engage with your customers online. Through blog posts, you can connect with your existing and new customers. If you have good quality and relevant content, audiences will begin to trust you. Blogs remove the communication barrier between customers and businesses. Blog posts generally have comment sections, which you can use to address commenter questions and remarks. These little steps will go a long way in building your audience’s trust.4. Educate your prospects
Good quality content shows your prospects that you are a thought leader, and people begin to believe in your products and services. If your educational content can help prospects in solving their problems, then they are more likely to believe that your products/services are something they should invest in. Your prospects can share your educational content with others in their network, which expands its reach and creates brand awareness beyond your direct network.5. Gain inbound links
If your content has value, you will be able to get links from other sources. If these links come from reputable sources, it creates an impression that your website has authority and is worth directing traffic to. So, how do you get traffic from reputable sources?
To gain inbound links, you will have to develop strong content and utilize information and viewpoints from other related sources beyond your own website.6. Make your business an industry leader
Even if you are a small business owner, you can blog to build a big influence in your industry by providing valuable, expert information. If you regularly post content that is helpful and informative, you can become the “go to” resource in your niche.
Don’t use your blog to brag about yourself, your experience, or your products. Few people will be interested in what you have to say if you take this approach. Instead, focus on providing an innovative approach to tackle industry-wide challenges.7. Provide content for your social media initiative and newsletters
The success of your social media initiative is largely determined by what content you provide. If you don’t have access to unique, good quality content, then your social media initiatives won’t take off. Sharing other people’s content won’t bring traffic to your website. To get inbound traffic, you will have to share blog posts on social media with a link to your website. In addition to driving traffic to your site, your blogs can be a good recap for your newsletters.8. Blogging increases your leads
Blogging gets you more traffic. This study shows that there is a direct correlation between how many pages are indexed by Google and the amount of traffic a site gets. As you can see, increasing your pages by 50-100 can bring double-digit traffic growth.
The study demonstrates a positive correlation between more blog posts getting indexed, and greater website traffic.9. Enables frank discussion
Blogging facilitates a frank discussion with your customers. You enter into a two-way conversation with them. Through comments, you can get customer feedback and even constructive criticism. This is a marketing gem as you can use this to get new insights into your customer’s needs and shape your marketing initiatives accordingly.10. Write compounding blog posts
Focus on compounding blogs whose traffic grows steadily over time. Compounding blog posts solve readers’ problems and are easy to read. To write compounding blog posts, focus on evergreen topics, include keywords in the blog title, and use authoritative words like How, What, Why, and Best.
In this blog post, we have covered ten benefits of blogging for businesses. Blogging on your website is one of the most popular ways to express yourself to your customers. By providing your exceptional opinions and insights, you can increase search traffic, customer trust and sales.