Digital marketing has come a long way from being the secondary business function to becoming the most important cog in the wheel of any organization today. Digital marketers have to keep pace with the latest industry trends and demands in order to stay relevant. As the competition grows, digital marketers will have to stay one-step ahead of the pack. That is where digital marketing in Dubai comes into play, helping businesses get that competitive edge. Here are top 5 digital marketing skills that are in high demand.
Marketing Automation has taken the world by storm. Anyone who has used marketing automation tools knows how effective it is. If you have not done it yet, do not waste more time because marketing automation is here to stay and has a bright future. More importantly, it will reduce the burden and help digital marketers focus on key revenue generating activities such as generating, nurturing and converting leads into paying customers.
All you have to do is to set up workflows and share content with your audience based on the stage of their buyer’s journey for maximum engagement and impact. Running a digital marketing campaign across several channels and having a hard time to manage everything effectively? Marketing automation come to your rescue and streamlines the whole process so you can achieve better results. The concept of marketing automation is gaining traction among businesses and many have already eaten the fruits of marketing automation.
Search Engine Optimization
Did you know that 93% of online experiences start with a search engine? This makes it obvious why there is high demand for search engine optimization. That is not all, 70% of links clicked are organic so mastering SEO is key to your digital marketing success. Although, it might not be easy because of frequent algorithm updates and rapidly evolving SEO practices but the efforts you put in are worth it.
According to Cisco statistics, video marketing will account for almost 70% of all internet traffic. Mobile ads industry will grow exponentially and will result in more conversion. This reflects the exponential increase in video content creation. This will result in increase in demand for video marketing professionals. No matter how good your video might be, it is useless until its goes viral and is seen by your target audience. Visual content such as a video can perform much better when it comes to engagement.
Social Media Marketing
Just like the SEO, social media marketing is an important of digital marketing strategy for businesses. In fact, small businesses get up to a quarter of new customers through social media. Managing multiple social media channels and understanding the dynamics, user behavior and other aspects is no mean feat. You need specialized knowledge, skills and experience to manage your social media accounts effectively. As Warren Buffet puts it, “It takes 20 years to build a reputation and five minutes to ruin it.” You should approach social media with this mindset. The margin for error is minimal as your brand reputation is on the line and small mistake could have huge consequences for your business.
According to Radicati’s email statistics report, 3 billion people will use emails by 2020. More importantly, Email marketing is an effective mode of marketing and even marketing professionals thinks likewise. According to a survey, 80% of professionals think that email marketing helps businesses acquire new customers and retain older ones. Writing emails that converts and marketing it effectively is an art that you will have to perfect to bring in more leads and convert them into paying customers.