Internet and Web 2.0 has led toward the explosion of digital marketing skills and various digital marketing agencies. The race to approach many domains of digital marketing never stops. It is difficult to increase brand awareness, reach the target market, drive sales and generate revenues now than ever before.
Many so-called traditional digital marketers are not capable enough to apply a complete inbound strategy. The inbound strategy includes driving traffic into visitors, convert traffic into leads, customers and then your brand ambassador.
There are many loopholes in the digital marketing world that are never-ending. These loopholes can only be avoided if a digital marketer transforms himself into a Digital geek. A digital geek is capable to perform ninja marketing. A person who thinks like an Entrepreneur, and generate breakthrough ideas.
The question is, how to become this kind of marketer? The answer is quite simple. Anyone can become a digital geek. All they have to do is to learn some basic skills. As I said, these are basic only by their names. Mastering these skills takes much of your precious time but it will be worth your time and efforts. Let's explore these skills out!
Knowledge regarding Data Analytic Tools
Today, data analytics tools are available in huge numbers. They provide information on daily visitors on the web and social media pages. Google Analytics, Mixpanel, Adobe Analytics are some of the big examples.
Companies use them for the user's flow, online traffic, and simple analytics. Whereas, smart firms use them for long-term business goals. Companies combine the use of Data & analytics for their functional benefits. Tools mentioned here are the modern software tools used for the collection of data from many online sources. The analytics can be in different forms such as visitors, engagements, post reaches and much more.
Yet, many digital marketing agencies don’t use the information available. Thus, if you want to use analytics tools in a smart way, you should develop a data analytics plan and use the knowledge gathered from these tools to become a digital marketing guru.
Content Creation Skills
It is not possible to become a leading digital marketer without the help of content marketing. We all have listened (or read) the famous quote that “Content is King”.
Nowadays, Content writing is no longer about writing articles, blogs, and guest posts only. Your content should convince your target audience to do business with you.
When you are targeting the audience through content marketing you have to keep the topic relevant and concise. You also need a flying content that means convincing people to listen to you and keep returning to your posts.
Another thing which you should consider is that content marketing cannot be done without an effective SEO strategy. When you implement both, only then you can be more visible in various search engines.
Learn Both SEO and SMM
Writing an article or a blog post requires targeting the right audience. Yet, many digital agencies are unable to do it. Why?
Search Engine Optimization (SEO) and Social Media Marketing (SMM) help us solve this problem. SEO demands the understanding of the Google algorithm, which keeps on updating. While SMM requires knowledge of ongoing trends in the social media universe.
Hence, only companies doing both Effective SEO and SMM can survive in this era. Still, many firms are unable to differentiate between SEO and SMM marketing and fail to deliver results. Hence the road to becoming a digital marketing rockstar requires knowledge of both SEO and SMM.
One common mistake noticed in a lot of brand strategies is creating too much content or as well call it “content overload”. Many companies spend thousands of dollars on paid ads, without targeting the right audience. The “content overload” and trying to buy keywords through paid marketing is not a recommended strategy. You may ask us why?
First of all, it does not promote and build any good relations between the brand and customers.
Secondly, the customers are actually the evangelists and promoters of the company.
Confused about what is the best way of conveying the message to the target audience? The answer is quite simple. You can do it by developing engaging posts, and asking questions. The following strategy is one of the many practices by digital agencies & essay writing services. They use strategies of social listening to gain insights on market preferences.
Thus, listening skills are one of the best practices and through listening, you can develop content and engage your target audience to interact with your service or products.
Email marketing is an old marketing method but one of the effective digital marketing strategies to reach your customers. Email marketing develops a good relationship with your customers and audience. It helps you to think outside the box, and support your consumer needs.
Email marketing landscape keeps on updating with the consumer preferences and new digital marketing trends.
Just keep in mind before going on board with the email marketing campaign, it needs to be dynamic. You must use the right strategies, and align them with modern marketing tools like MailChimp. It can include preferred products of your customers, analysis, and developing a marketing campaign.
Remember, do not invest too much time, money or efforts in email marketing. Just use some tools wisely and you can do the work of months in hours.
Customer Relationship Management (CRM)
When the promotion of the brand is one of the primary objectives then strong Customer Service Management is a must-have skill.
Empathy comes under a factor of CRM. Does it demand an understanding of how customers will join us? How to reach them out?
Good communication skills are the key to win over your customers. Every customer is different with different preferences but if you are a good communicator, it will be easier to develop CRM skills.
You should be familiar with social media platforms because you might be using them. But, a good communicator will know the core advantages of social media. You can never ace the digital marketing rockstar exam if you are not familiar with social media tools and analytics. How to gather data through various social media platforms and turn these insights for Return on Investment (ROI).
Remember, not all platforms are great for every business. Sometimes, SEO is the key. Sometimes you can hack growth only by means of Paid Media such as Facebook Ads and Google Ads. Sometimes Lead generation and Marketing Emails bring millions of dollars.
Take the example of Archideators, an Interior Design and Architect Firm. When they figured out their business does not have a massive search volume, they focused on Social Media (Organic & Paid). They run micro paid media campaigns. And the results were surprising!
So the key is, Never ignore any single little opportunity.
Paid Social Media Marketing
Social media does not provide simple methods of marketing. In an organic way, it has become competitive. If you have to reach the right target audience you need to develop a business page using paid marketing.
You can choose between organic (or unpaid) or paid social media marketing. Either way, keep your page active and support it with daily posts for the engagement. Facebook ads, for instance, assist in reaching the target audience. Facebook ads can help you reach your audience by demographics, behavior, job titles etc. Other social media applications such as Instagram, Linkedin and Twitter also have similar features.
Content marketing along with eye-catching visuals is even more engaging. Create beautiful designs and posts. It does not mean that you have to be a Photoshop geek. There are many free graphics designing tools which you can use and create brilliant posts, ads, and even infographics. Hence, basic knowledge of designing should do your task and relevant marketing content will support your visual content.
The digital trends are changing every day and consumer preferences have shifted from laptops or desktops towards mobile phones. Smartphone users have increased significantly from 2.1 billion in 2016 to 2.53 billion in 2018 (Statistica). Therefore increasing percentage of smartphone users creates an excellent opportunity for you to reach this target market. Mobile marketing provides endless opportunities such as SMS, MMS, Email and Social Media.
Bottom Line - Digital Marketing Rockstars are Learners!
Digital marketing consists of an endless number of marketing platforms and continuous learning. Not every marketer use it wisely. Still, we have explained it to you some of the methods and essential skills to become a digital marketing rockstar.Sources