2017 is right in the age of smartphones. Long gone are the days when people reached for desktops and laptops to make a web search or check their email. In this time and era, smartphones rule, and with these devices’ penetration soaring at exponential rates, it is crystal clear that their reign has just began. Long live the smartphone! With everyone on mobile, it is not only shrewd but imperative for a company which desires recognition to think mobile first. That is where their customers are after all.
Important characteristics of mobile phones and mobile phone users.
The mobile first strategy, with relation to digital marketing, entails tailoring your marketing strategy with mobile in mind.
Holding a user’s attention, therein lies the biggest challenge and in overcoming it lies digital marketing success. Since it only takes 3 seconds for a user to decide on your product’s worth, it is imperative for any brand which wants more to make those three seconds count. Through understanding the behavior of mobile users, it is possible to shed a light on why it is such a difficult task. While on social media or a website, mobile users are essentially just scrolling while simultaneously making quick decisions on the suitability of a post or information. This means advertisements should only aim to be quick reads.
Benefits of Mobile First Approach
There are several benefits to having a mobile-first approach.
First, since the majority of people use mobile devices to access the Internet, having a website that is optimised for mobile devices will ensure that you tap into that portion of your market. In a world that is dominated by smartphones, it would be very reckless to ignore them. Consequently, you will be able to increase the number of people who visit your website or view your product.
Furthermore, research has it that users will click and never return to a website that is not mobile friendly. Having one increases the chances of comebacks. Viewer retention should be at the forefront of your digital marketing strategy.
There are plenty of tools that are able to assist you in understanding your market. It is only through knowing the market adequately that you will be able to develop appropriate advertisements for them. These tools will also dispel any myths on who your market is.
Mobile First Strategies
There are some simple mobile-first strategies that you can adopt.
First, trim your content. Mobile first requires you rethink your content. Not everything on your desktop optimised website is suitable for a mobile-friendly website. Sift through your content. Mobile is about quick reads since most users just skim through content. Lengthy and unending statements will bore them stiff so will simply be skipped over.
Don’t overlook social media. Majority of people who are on their phones are on social media sites. This makes such platforms appropriate for advertisements and creating brand awareness. Create a content strategy that will enable you to build a huge customer base and retain it.
Choose images over text. Users are most likely to respond to images so where you wanted to go with the text, go with images instead.
Don’t forget to advertise on video sites as well. Video sites like Youtube receive hundreds of millions of visitors in a day. You cannot afford to left out of that loop. Tap into that market as well. Video marketing is a strategy that could give you a swarm of potential customers.
Also, try and simplify your processes as much as possible. Mobile is not like the general web. Mobile users don’t want to be stuck in long dredgy processes, a maximum of 3 processes is enough. Mobile means fast so it is time you rethink your processes.
Don’t forget to make use of the data analytical tools provided in the digital marketing channels to understand your users in and out and ensure they meet their content needs adequately. It is through understanding your users that you will be able to develop better digital marketing strategies.Lastly, remember speed is everything so even the loading times should be as fast possible.