The internet is changing at an unbelievable pace. Web development is still a little dark and complex but, it’s becoming stylish, and with the invention of better technological systems, we should be getting ready to welcome the age of machine learning, more use of artificial intelligence technologies, augmentation and a huge creative leap. What this means is that you shouldn’t expect the design tips and structures that worked 5 years ago to make sense today. As a developer, you have to embrace the fact that you’ll only make progress in this discipline if you learn continuously and implement the new technologies to create the best designs.
Besides your fellow competitors, clients and end-users have an eye for top-notch designs. They will leave a site as soon as they realize that it doesn’t offer all they want. So, which trends should you embrace?
Improve your landing page’s structure
Your landing page represents your company’s face. Is it communicating persuasively? Visitors don’t want to navigate through multiple pages to learn about the products or services you are selling. As a result, your landing page must have an attractive headline that explains what your website is about, and also a subheading with a little more juice. If you think your landing page is unable to pull people in, you redo it. Changing the CTA and adding prices of products goes a long way in appealing to your audience.
Integrate 3D graphics
The use of sophisticated technologies like 3D graphics on your website creates more appealing web designs. These designs don’t just look good; they make it easier for visitors to understand and appreciate what you are all about.
Neutral colors are okay but, they are no longer as safe. You cannot play safe anymore if you want to stand out. In your industry, you have countless competitors. The only and the best way for you to standout online involves using bold colors. Make your brand’s web design loud and be proud of it. Take advantage of the new SVG capabilities to boost your marketing efforts.
Make searches faster
People hate it when they have to spend too much time looking for information on a website. They are looking for the best way to get information fast and easily. This has led to the rise in new technologies that increase search speeds: think Cortana, Siri, and other voice-based solutions that use deep-learning techniques. For the content of your website to come up in a search (milliseconds), you have to use the right words, and your website’s loading speeds should be unmatched.
The 80s and the 90s Retro Styles
Chances are, millennials make up a huge percentage of your target audience, right? So, what better way to woo them than to create designs inspired by the 80s and 90s designs? Think random geometric designs, patterns, retro illustrations, and the big hairs.
Other design trends include:
·Deeper flat designs
·Designs with a human face
·Improve the branding on your social media platforms
·Use more custom illustrations