Choosing a domain name requires
plenty of thought and consideration. Your domain is your identity on the web,
so it is important to make it easy to find and promote.
Here are some tips to pick a killer domain name.
Keep it easy to type
Finding a domain name which is easy to type is a critical step to online success. Don’t use words with multiple spellings or slangs in your domain name. It makes your site harder to be found by customers.
Check if it is available
‘Your perfect domain name is taken’ – it is one of the most commonly faced when starting a website. To avoid such situations, it is advisable to check the registry details of the domain name on WHOIS domain lookup. Finding what you want for your website is not easy, especially when you have finalized a specific name for your site. Avoid these hassles by finding the details information about the registrant who currently owns the domain name. There are chances that you can purchase that domain name!
Keep is short
Nobody likes a long and complex domain name. There are chances that your customers will forget a long domain name, mistype it or misspell it. Short and simple is the best way to go.
Make it Brandable
Your domain name represents the brand identity of your business or product. So, make sure that it sounds like a brand. Do it by making it sound natural and simple. Avoid use of hyphens, numbers or anything else to make it sound uncomplicated.
Use keywords that describe your business and services in your domain name. It helps increase your rank on search engines. In addition, it makes more sense to customers.
Target your area
If your business is confined to a locality or area, target it effectively through your domain name. You can do the same by including your city, state, or locality name in your domain. It will make your website to be found and remembered by customers easily.
Even after trying all the tips above, you might end up choosing a domain name which is unavailable. If you have set your heart on a domain name, which is taken, modify it a little. You can do the same by adding a prefix or suffix. You can also use a different extension.
Either you are starting a new company or a new brand, you need a website. Hope these tips will help you choose a domain name, best for your business.