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Welcia is a relatively new drugstore chain in Japan, and has been growing rapidly through mergers and acquisitions (M&A). Its core business is healthcare, selling over-the-counter (OTC) medicines and prescription drugs, yet the store also offers a vast range of FMCG products and services. Its business model is now becoming a threat for major convenience chains in the country.
- Welcia Yakkyoku is a growing drugstore chain in Japan that sells a vast variety of FMCG products and services as well as medicines.
- Time-pressed consumers find an outlet that combines pharmacy and convenience store functions appealing.
- Multifunctionality can attract consumers, yet identifying the right consumers' needs in products and services is key.
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Seven Eleven Japan
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