You know how competitive is the application process of the best colleges in any city in the world. The officers will be receiving a huge amount of cover letters, forms, and essays, from all levels of candidates, so you need to make sure that you will stand out from the crowd.
A lot of students need cover letter writing help but there is one way that has started to be adopted is adding video cover letters to the applications instead of sending a written one. It is obvious that it will grab some attention as it is not everybody who is willing to do it. But how can you create yours without sounding silly or too informal? Here is how you to in x life-hacks.1 - Use top-end equipment
Yes, most of the phones come with great cameras and microphones perfectly capable of recording videos, so do most of desktops and laptops. But remember, this is the college of your dreams. So, you should take some time and check if what you got is good enough.
Give it a try and record a short video only with the purpose to verify the quality of the equipment. If you are using a mobile phone, you will probably want to sit it somewhere stable or use a tripod. Say a few sentences, then decide if it looks too amateur – just compare it to a YouTube video with a decent standard.2 – Keep it short
Remember that you are creating a video with the goal to replace a cover letter. Meaning that if a cover letter shouldn’t have more than four to five paragraphs, your video shouldn’t last more than 1,5 minutes.
It sounds too little, but as soon as you start recording it, you will know that it is a lot. Your focus should be why you want to be accepted and why you think you are a good fit for that college or university. And if you noticed that you talked more than you should, edit it to the best you can. And go to the next tip.3 – Write a script in advance
It is great if you can talk out of your heart in front of the camera without a pre-made script. But it is more likely that you will go blank and repeat yourself more often than you can imagine. So it is best if you create a script with what you are going to say.
Of course, it doesn’t have to be, and it shouldn’t be something for you to read out loud in front of the camera – you know how boring it is. But you should have a list of what you are going to mention and in which order so not to forget anything important and stick to what matters most.4 – Work on your enthusiasm
It is understandable if your emotions are a bit wild while you are recording your video. Actually, itis expected that you sound excited by the possibility of joining the college of your dreams – and your tone of voice, body language, and words will let your admission officer how badly you want to be accepted.
But you also don’t want to sound unstable or desperate – nobody will want anyone like this as it feels like a potential future issue in the campus. Thankfully, you can re-watch your video as many times as you want before delivering it, and make adjustments, or even re-film it altogether of necessary.5 – Be careful with the special effects
There are several tools that will make the editing part of your video much easier, and you probably already know many of them. They are very intuitive, with drag-and-drop features, so you don’t need any technical knowledge to get it done.
The problem is that they usually come with several special effects with the goal to make your video more exciting and engaging. It can be background music or filters. And even though they might look very cool, you should stay clear of them. What you are creating it still is fairly formal, so you don’t want to give a false impression that you did it for the fun of it.6 – Understand your audience
The most crucial piece of advice of this post comes now: if you want to ensure that your video cover letter will add points to your application, you need to know your audience, in this case, your admission officers, very well.
So take some time considering the college you are applying: is it known as being conservative so they might not enjoy the idea of a video cover letter? Or are they open minded and ready to see the value of it? Bear in mind that your answered might change considering the course that you wish to join as well.Wrapping it up
Video cover letter can be all that you need to be accepted to the college of your dreams as it is something bold but still informative. Just make sure that the quality of your video is the best one that you can deliver and that the length is just right.
You should also sound enthusiastic without being all over the place, better what you are going to say in advance, and edit carefully. But, above all, you must create a video that your admission officer will like to watch.
So go ahead and start preparing your video cover letter. Do it and re-do it until it sounds perfect for you. Show it to people that you trust and whose opinion might match with your admission officer. And good luck!