If you have been sending e-mails to your clients then you might have been sending image files along with it. What was the response to such a campaign? If you want better results from your email marketing then you may try for having a video in it. Here are some measurable benefits of it:
Once you go for e-mail marketingvideo you can see 3 to 4 times click through. It is true across all emails whether it is newsletters, follow-up one.
Better User Engagement
For how many minutes are you going to spend on an image that is there in your mail? Not more than a few seconds for sure!But the moment you have a video in email, you can it enhances the engagement multi-fold. Those visitors that click the video spend more time on it.Tracking What Matters
When you track the video, you may easily find out what matters most.It helps in targeting the message in the right way. For instance, you may find patterns that you have not known. Are the consumers more interested in detailed features on the product or the many benefits of it? It will help you send the emails in a better way to the targeted audience and help you elicit desired benefits.
Getting More Interest
Video emails generate a lot of interest and you will find them being forwarded rather easily amongst their circle than an email that contains the only image.In a recent survey, it was found that video drives 41% more email forwarding and sharing and your customers will spend more time reading emails with video. You can cover an array of topics and target an audience of a wide range. These are some of the integrations that are possible in a video.
products - You can send videos of the existing and upcoming products. Instead of sending instructional videos, you
may send across demo and usage videos. Isn’t it a better way to deliver the
information directly to the consumers?
Send a Video
Series - You may also break a story in video installments to invoke the
curiosity in the audience.
review - You can also give a human touch to the email video by including real
With email marketing video, you can evoke interest and get a better response.