Whenever we publish a new post, we should use our social media channels to boost that post to the public. This will do a number of things for your brand: We’ll attract more initial traffic to the post, achieve more visibility (especially if that post is shared) and encourage more audience loyalty (especially with consistent updates), all of which can help improve traffic.
Content distribution is about making a recent post available to more people, but content re-distribution is about maximizing the value of our older posts. It’s a good idea to keep a running list of our “evergreen” content pieces and re-post them on an occasional and rotating basis.
This will help keep our social media profiles full of regular updates and will maximize the long-term value of every evergreen post we produce. The idea is to time and frame our posts so that our followers don’t get sick of seeing the same things over and over.
Discussion can attract more people to your brand and keep them there for the long term. A new discussion in a newsfeed gives unfamiliar users the chance to get involved, while familiar users who engage in the discussion will feel they’re an even stronger part of your community, driving more traffic and conversions down the road.
However, our approach to discussion engagement should vary; sometimes, we may come across an interesting MUNPanet-related discussion and throw your own opinions into the mix. Sometimes, you'll come up with a discussion topic of your own and ask your audience about a topic directly.
The social media world is rapidly shifting towards real-time experiences, with platforms and technologies that support such in-the-moment posting capabilities. Our users want to know what’s happening right now, so why not give it to them.
Live updates, in the context of a public forum or special event, can be extraordinarily powerful ways for you to engage with our audience.
Contests are effective because the promise of a prize or reward leads to more initial engagement, and users will be more likely to share our material, giving it more potential visibility. Sharing is especially powerful when your contest involves some means of user-based content generation, such as a photo or essay submission contest.