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1. Always be on the lookout
The search for new customers should not stop. There is always more products to sell. If you reach the point where you no longer have time to sell the product to everyone that wants one, it's time to hire a new sales person.
2. Foster a relationship with your customer
We have talked about the importance of relationships with customers many times but it doesn't hurt to reiterate. Instead of jumping right to sales, ask meaningful questions and really listen to the answers. You have to establish trust and credibility with your customers. Understand what they want before you offer it to them.
3. Identify the needs of your customers
Find out what your customer really needs. The more you know about their situation and their needs, the easier it will be for you to tell them why they need your product, getting them to become interested in it even if they might not have been at the start of your conversation.
4. Be persuasive
Your presentation has to be persuasive and logical. After you have identified the needs of your customer, present to them in logical, well-thought-out arguments why they need your product.
5. Prepare answers to objections
Think about all the objections your potential customer might make. Prepare logical, well-thought-out answers to those objections should any arise. You have to be able to put an end to them quickly and effectively.
6. Ask for referrals
Chances are that your customer personally knows many people that might need the same product. If you have satisfied the needs of your customer, there should be no problem in asking for referrals. You have to establish a continuous influx of new customers.