With Facebook growing at such a tremendous rate, it's hard to believe that more new graduates aren't turning to the social media platform to help with finding their first jobs. Equally as shocking is the number of Facebook users who conduct themselves less than professionally on Facebook – and are, as a result, rejected by their potential employers.
Although nearly 83% of new graduates are active Facebook users, very few of them make use of it as a job search tool. What they haven't realized yet is the potential this platform has to help push them forward in their job search.Show off your personality
Remember that whatever you're putting online is going to stay online forever. Also, remember that more and more often, employers and recruiters are searching through Facebook to get a glimpse into the candidates they've got their eyes on. So, although you may have had a great time last Friday night playing drinking games, do you really want to make that information available on Facebook for potential employers to see?
Actually, rejecting a candidate because of something inappropriate they've posted online is now the second most common reason employers have cited. So, the lesson here is that it's great to show your personality through your profile – if you're a big outdoor adventurer, a musician or cook, let that shine through. But save the inappropriate things for yourself. Show off the positive things you're doing in your life and leave a good impression on any employers that may be looking – assume they are. Reinforce to them that you're the right candidate and that they're making the right decision by choosing you.
Although Facebook doesn't allow you much of an opportunity to demonstrate your qualifications, the personality of a person can be a big deciding factor in a recruiter's final selection. If someone has demonstrated irresponsible, unreliable or otherwise inappropriate behavior on Facebook, they could be missing out on an opportunity without even realizing it. Leaving a bad first impression through your Facebook page is a devastating way to miss out on a job, and may not even be an accurate portrayal of your true personality. Keep your page employer-appropriate and put together an engaging resume to send off once you've impressed recruiters with your profile page. The team of writers at Top Canadian Writers can help with creating a resume that perfectly highlights the reasons why you're the ideal candidate for the job.Keep updated and engaged with the brands you love
Nearly every business has their own Facebook these days. And, it's incredibly easy to connect and engage with those businesses you love and relate to. If you're applying for a position, it's a great idea to 'like' the employer's page, as well as their recruiters. Engage appropriately with these pages, by commenting on articles they've posted and asking pertinent questions. You'll also be developing a much better understanding of the brand itself so that, if you are called in for an interview, you can walk in prepared.
If there's a company you're interested in working for, following their Facebook page can give you insight into when they're hiring next, so you can act immediately. And, when you're ready to act, there are a number of online writing services available to help you put together a compelling and engaging resume, as Write My Essay: The New Business Model Review outlines. You will want to make the most impactful first impression, so using an experienced professional to help compose your resume and highlight your qualifications is the best way to do so.Connections by Word of mouth
Never underestimate the power of word of mouth. Personal referrals have a far greater instance of being interviewed and hired than those candidates who apply without a personal referral. This is generally the case because the individual doing the referring is putting their reputation on the line by recommending a specific hire – because of this, that recommended person needs to be a high caliber candidate. People don't generally recommend someone that they don't think would do a great job.
By the same token, if someone is working for a company and has already demonstrated their value within that company, it's likely the recruiter will take their word for who would be a great candidate.
Many Facebook users like to routinely purge their friends list and shrink their connections. There's actually very little negative in having a broader group of friends on Facebook to help you get connected with a potential job.Stay active
The more active you are with your Facebook profile and in staying connected with friends and companies, the better chance you'll have at landing that job you're looking for. Chances are you're already spending a good amount of your day engaging with social media, so why not make the most of it and use it to help you find your first job post-graduation? Staying actively engaged with a company can demonstrate to them that you're highly interested in them and that you're knowledgeable about their brand.
Recent research from the Aberdeen Group has shown that 73% of individuals between the ages of 18 and 34 found their last job through a social network. So, there's evidence that it works, and is likely to continue working and growing, with more recruiters taking to social media to seek out qualified candidates.
Rachel Summers is a freelance writer whose passion is helping students get the most out of their learning journey. She started out as a writer and journalist in the newspaper industry, including UK Services Reviews, before breaking out to go freelance and follow her own passions. Her writing is designed to help you get the most out of college.