Microsoft’s HoloLens and Magic leap have created a mixed reality of different worlds. This is where the future of fashion is expected to lie.
On a day-to-day basis, physical garments are preferred than virtual ones. But still, the concept of virtual clothes can’t be completely ignored. A number of designers have created collected based on Holographic clothes. They are quite famous these days and you can even find Holographic clothes online.
Pinar and Viola, the Dutch artists, did a recent project,
where they created a holographic fashion show based entirely on a VR clothing
range. They showcased all the designs on a real model at the Amsterdam Fashion
Following the theme of animism, the designs were imbued with some characteristics like mouths and eyes. It turned them all into animated characters. The meaning behind the theme was the belief that a spirit or soul exists in everyday objects.
Pinar and Viola believe that most people buy, throw and even mistreat their clothes because they don’t feel connected to the inanimate objects around them.
For this reason, these two Dutch artists created a catwalk
experience in which the which the spirit of clothes was visualized. They
intended to make everyone emphasize with their clothes, they do with all their
Another Dutch designer, Amber Slooten, collaborated with them in this project. She is a graduate from Amsterdam Fashion Institute. Her graduation project also had a fashion collection on mixed virtual reality based on a hologram.
So, lecturer and fashion designer Peter Leferink, Dean of
AMFI, asked Pinar and Viola, and Slooten, to design a holographic catwalk about
the future of fashion, for Amsterdam Fashion Week.
The mixed reality concepts given by the Microsoft’s HoloLens and Magic Leap inspired Slooten to explore how the future of holographic clothes might work. It made her realize that she didn’t want to create a collection in her real life. She says that such a collection would have ended up in the back of her closet.
Also, we already have a great virtual identity which is actually hidden behind the screens. So, why not bring it out. She says that the virtual worlds comprise so many types of materials which she could never be used in real life. So, it would also be her goal to use them in her next collection.
The resources being used by fashion was also a great theme for this show and one of the major reasons for this experiment on mixed reality. After all, fashion is one of the greatest industries on the planet.
Virtual clothes, which seem impractical at the moment, offer a reliable path toward a promising solution, or at least they are an avenue which is worth exploring.
According to Pinar and Viola, by setting a seductive environment to make the space for fashion in the virtual world, they can inspire other people to save time, space, resources and the ecosystem. Furthermore, through this catwalk, they intended to show people that technology has a vital role in determining the future of fashion, its industry, and the planet.