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This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in the UK through GlobalData’s detailed and robust data, expert insight, and case studies.
GlobalData’s Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Hot Drinks producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.
Get access to -
- Key consumer demographic groups driving consumption within the UK market. Improve your consumer targeting by understanding who’s driving the market, what they want, and why
- A study of market value and volumes over 2012-2017 for the UK supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2017-2022 period
- White space analysis, to pinpoint attractive spaces in the market and the key actions to take
- Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
- Examples of international and regional product innovation targeting key consumer needs.
- As the political and economic uncertainties clear post-Brexit, the UK hot drinks sector is expected to make a strong recovery during 2017-2022, driven by increasing disposable incomes
- Though the UK is traditionally a tea drinking nation, a strong coffee culture is taking root, fuelled largely by the large number of coffee shops mushrooming across the country
- Consumers are gravitating away from regular tea to specialty, herbal, and green teas, and tisanes driven by growing health and wellness concerns
- Time-poor and consumer-driven consumers increasingly perceive hot beverages as liquid snacks for any-time-of-the-day and on the move consumption.
- Promotional and market-education campaigns of manufacturers and foodservice operators has borne fruit through a burgeoning following of connoisseurs are willing to pay extra for premium hot beverages that offer a distinctive with distinctive taste experience.
Reasons to buy
- This report brings together consumer analysis and market data to provide actionable insight into the behavior of UK Hot Drinks consumers.
- This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivators in the Hot Drinks sector.
- Category, brand, and packaging dynamics are also examined.
- This allows product and marketing strategies to be better aligned with the leading trends in the market.
Jacob Douwe Egberts
Associated British Foods Plc
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