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Strong Roots is a new premium frozen vegetable brand from Ireland. The brand has quickly grown in its home market, then tapped into the UK while expanding its product range. It has ambitions to further increase its reach, aiming to enter the US market in 2019.
- Strong Roots strongly intersects with key consumers trends, such as enjoyment, convenience, and health trends, making it stand out in the category and widen its appeal.
- Strong Roots caters to consumers' desire to eat more vegetables, and is also in a position to capitalize on rising rates of veganism, particularly in the UK.
- A start-up must identify influential consumer trends and create its new brand with clear attributes catering to these trends to overcome the strength of existing products.
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