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Anhui Three Squirrels Electronic Commerce Co. (Three Squirrels) was founded in 2012 as an online vendor of nuts, seeds, and dried fruit products. The company subsequently diversified its portfolio to include other savory snacks and herbal teas, and transitioned from a purely online approach to an online-to-offline model.
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- Besides launching its products on popular online retail platforms such as Alibaba’s Tmall, Three Squirrels leveraged internet and social media tools such as WeChat to provide consumers with a more convenient and engaging shopping experience.
- The company exploited the growing healthy eating trend among Chinese consumers, with its offering of nuts, seeds, and dried fruit snacks.
- Three Squirrels premiumized its snacks offerings through its unwavering focus on quality control and personalized approach to product packaging.
- The three animated squirrels used as brand ambassadors became a common theme instilled into the company’s culture, branding, and communications. The company is utilizing the intellectual property of its brand mascots to boost sales and brand loyalty.
- Three Squirrels employs IT systems and big data analytics to track consumer purchases and customizes its product development strategies in line with consumer preferences.
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Anhui Three Squirrels Electronic Commerce Co.
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