With over 3.7 billion people using the internet today, it goes without saying that this is a platform you must be leveraged to grow your business. Today, it takes more than owning a website to stay ahead of the pack in your niche. You have to be more innovative in your marketing campaign if you are to survive the cutthroat competition on the internet marketplace.
One sure way of staying ahead is by investing in search engine optimization (SEO). Search engines, more so Google, drive the internet marketplace and if your website is not fully optimized for these, you are fighting a losing battle. Search remains the top driver of web traffic to content websites and for this reason, you need to rethink your SEO strategy. if you are still holding on to the old ways of promoting your website, it is time to embrace the new and it does not get any better than using Instagram.
Implications of SEO
Investing in SEO should be a priority because if your website is not visible on search engine result pages (SERPs), it simply doesn’t exist. Over 75% of internet users don’t scroll past the first page of SERPs according to a report published by Search Engine Land. Through a well-planned SEO campaign, it is easy for brands to boost conversion rates and meet other business objectives. This is the easiest way to gain a competitive edge in your niche.
Using Instagram for SEO
Truth be told, running a successful SEO campaign takes a lot of time and money. You have to think outside the box by embracing new SEO techniques. One strategy you can use is Instagram marketing. With over 700 million monthly active users (MAUs), it goes without saying that this photo and video sharing app cannot be ignored in any marketing campaign.
As you start your search for Instagram followers, you have to appreciate the SEO opportunities available on this social media platform. These include:
1.Boosting brand awareness – One of the toughest tasks in internet marketing is to get your brand noticed. With a dedicated Instagram campaign, you will increase your brand mentions as your content will be shared rapidly. While it is not still clear how social media rates on search ranking, it is clear that the more your mentions, the higher the visibility of your brand. Many creative brands have grown to stardom from nowhere on SERPs ranking through creative Instagram content.
2.More site traffic – To appreciate how Instagram can help with your SEO campaign, consider that your objective is to drive traffic to your site. By optimizing your bio and adding a link to your landing page, it becomes easy to direct traffic from your Instagram account to your website.
3.Better user experience – Your customers need a good user experience and by increasing engagement on your Instagram account, you will be providing exactly this. Many brands have now integrated social media into their main communication channels and as you know, good customer service keeps customers coming back for more.