The first person we talked to was Lenja Faraguna, Marcareting and Clarity Coach. Lenja believes that “for your marketing to be supremely effective you don’t need a degree in marketing but in humanity.” This thought is the biggest lessons she’s learned in the last 12 years as an entrepreneur and coach and it is the DNA of her mission in life. She holds a Degree in English studies and a Masters in Semiotics of radio advertising at the University of East London and Karl-Franzens university Graz.
MUNPlanet: For people who don’t have a degree in marketing, but would like to do it, how do you think that they can implement marCAREting?
Lenja: I don’t actually have a degree in marketing but that doesn’t mean that you can’t do marketing. Marketing is what just happened between the two of us, a human talking to a human, connecting. What it comes down to is to understand that you don't have to have a degree in marketing in order to present yourself to the world and connect to the people, but you have to have a degree in humanity. Just think that. Marketing is just human to human. That is really important for you to understand.
MP: If someone wants to use marketing for their business, is it more important for them to understand how to communicate with other people than just the basic rules of marketing?
Lenja: Yeah, sure. You always make up your own rules. I mean, you have to know the basics, you have to know how the platforms work. What are the rules of platforms? Because Instagram and Facebook and radio, they are completely different and they have rules, and you have to know that. But what you're going to say needs to come from you as a human talking to a human in a language of human beings. Not some cliche, sterile thing that nobody understands, but you do sound really professional - that's shit.
MP: So just be closer to other people?
Lenja: Yes, yes, just be you. Talk like you would talk here, or over a beer.
MP: Would that also be some advice for young entrepreneurs?
Lenja: Exactly. Just be you. Be you openly. What you stand for. And most young people, and not just young people, also people in business, they either don't know what they stand for or they are too ashamed to go out and say it because somebody might disagree. And when someone disagrees you go “maybe I’m doing something wrong” and then you go into your shell again, but you shouldn't because you will always be a magnet for the right people if you say what you truly believe in.
MP: What do you think is your biggest impact on the society? How did you do it?
Lenja: That I encourage people to be themselves online. That is what I really do. I thought I was teaching people marketing and advertising, but I’m not, because I can teach you all of those skills in 3 hours. Just go read something that I wrote. But the mindset, this is where everything works, and people are ashamed and not courageous enough to be themselves openly because they don't want to be judged and they don't want to be excluded from the society. But you always have to remember that there are always the right people coming to you like a magnet if you are who you really are.
MP: So embrace your differences?
Lenja: Perfect. Couldn't have said it better.
Thank you, Lenja!
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