MUNs and international youth events symbolize how much passion is involved in the organization.
It all starts with core values, either being explicitly or implicitly expressed. Several most driven leaders in the organising committee want to make the event happen. And not only do they want THE event to happen, but they also want it to be the best event in the history of the similar events. This lofty goal is actually a good starting point, not an arrogant stance. Why? Because average goals breed average actions and average results.
Developing your Model UN into a brand of consistent messages and integrity is critically important. And the questions in the previous paragraph serve exactly for that reason. Let’s face it, branding of events does not happen easily or overnight; rarely at all it is the matter of serendipity and “happening”, it is most often the result of careful planning or at least of captivating a long-term vision that will evolve into something else, more or less similar to the initial dream. This dream can range from ‘‘Where do we want to be as an organisation in several years?’’ or ‘‘What do we want to provide for our visitors, due to a fantastic team, internationally relevant content and proper budgeting?’’
What people often think of branding or marketing in general is that it should persuade the end users to buy something or get involved into some activity that they did not want in the first place. I truly believe that the most successful marketing strategies and the most outstanding brands do not operate on such a principle. Therefore, ‘‘Selling a cat in a bag’’ should not be the practice for companies or organisations that want to develop their reputation as a reliable partner with quality and integrity.
Certainly, users can express their disgust when they realize that messaging is not consistent, that the brand falsely presented itself, that brand representatives even lie or under deliver what they promised. In such a case every attempt to ‘‘sell a cat in a bag’’ can backfire to the brand´ s reputation so heavily that it resembles the discussion about the weapons of mass destruction in the simulation of The Security Council Committee.
Therefore, dear MUNers from around the world, let’s now make a decision, or even better a pledge that we will develop consistent and true messaging for your MUN brand no matter on which latitude of our blue planet you dwell. It all starts with one of the shortest, but most powerful words in any language of the world, ‘‘WHY?’’
It is The WHY that keeps us going when going gets tough; when we want to surpass the success of the last conference; when we develop long-term cooperation with our MUN pals. And those MUN pals were initially only aspiring applicants with an MUN CV; then slightly reluctant delegates and then confident and returning members of our MUN community… Without ‘‘WHY?’’ nothing makes sense and with ‘‘WHY?’’ any kind of a happy MUN ending or a new MUN beginning is possible.
Cover Image: Anonymous, Communication Relationships
Image: Anonymous, Quotes valley