Today, having an online (website) presence is practically mandatory for both big, and small businesses to succeed. In recent years, however, there is a new trend that is revolutionizing the existing business paradigm: Mobile Apps.
The increased use of smartphones by people worldwide has given great impetus to the use of mobile apps. Apps are fast becoming an integral part of business strategy, especially in small-mid sized enterprises.
Making effective app integrations gives business owners the opportunity to be much ‘closer-at-hand’ for their customers. It is therefore that many businesses today are turning to the services provided by iPhone app development companies, and others.
There are 5 basic reasons for this:
Mobile app usage accounts for most of the overall time spent by users on their smartphones. While the customer may not always open your app specifically, the time of exposure is in itself, large enough to generate a subconscious brand presence at an individual level.
Mobile apps are a direct line of communication between your business, and the customers (mobile/smartphone users) to whom it caters. They allow you to remain in constant contact with your customers through incentive/CTA-based offers, promos, messages, etc.
Mobile apps, as a by-product of their usage, dynamically generate bulk quantities of user-specific data based on activity. Having access to such data will provide you with precious insights into customer behavior, as well as app performance.
A well-executed social media platform integration with your app will help your business to gain traction in the form of several customer interaction opportunities. Furthermore, being connected to social media platforms also increases your scope of visibility, through the multitudes of individuals that your customers interact with.
Having a mobile app for your business allows you to effectively bring your business into the limelight. One of the most basic reasons for this is that even the presence of your app on the customers’ mobile screens will serve as a constant reminder of your presence in their lives.