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What gives? How can you grab your target customer’s attention to even begin to build a relationship when they are so distracted and guarded? There’s no doubt marketing and promoting your business in the digital age has become more challenging. But, sometimes you have to revert to old tactics to make yourself stand out as the new and better choice.
Here are 3 simple, yet powerful ways to win the famous know, like and trust contest and become the provider of choice for your target audience:
Be Creative Innovative: Part of the reason people are hitting the ignore button, is that everyone is doing and saying the same things in the same way. Cookie cutter marketing has made us immune to hearing blatant and bland attempts to entice our business. Excite, shock or surprise your audience. Look for innovative and creative ways to get your message in front of your audience.
Educate: Don’t just tell your audience they need your products and services. Show them why they need it and how having it will make their life or business better. That means…you guessed it, taking time to craft valuable content that helps them understand how various aspects of your solutions work to make their lives better. Be careful to be helpful here and not all “salesy”. Your #1 goal here is to be a helpful and trusted resource.
Build Relationship: Most businesses large and small focus on getting customers to come to them. Make a commitment to find your prospects and get to know them. Create an incentive program to inspire conversation. Show them you are willing to invest in them in the same way you want them to invest in you.