Did you know that you can win more deals by including an easy tool in your business? No matter what your area of work is – if you are a global PC shipping company, a local bakery shop, or a small Mid-Western car dealership – when you start putting the best service support on the menu, you will be able to resolve all critical issues and improve your business within a few weeks.
But why would you do that? Because your customers are demanding it.
And how? With the power of SMS.
Although it may seem like an ancient technology, it is still alive and kicking – now better than ever before. In the past decade or so, SMS and other texting services have achieved an incredible position of prominence in the auto industry.
Well, for starters, they help improve customer satisfaction index (CSI) and have a great return on investment (ROI) and, most importantly, they proved to help the sales figures go sky high all year long! Moreover, they can be most useful during peak hours – for example, when the sales season comes up and Black Friday knocks on your door.
If you want to obtain the true benefits of texting for your car dealership this spring, learn from the example of Dell, a computer giant who recently incorporated SMS alerts for online shopping notifications and improved its business. Let’s dive in.
As you probably know, Dell is the #1 global shipper of PC monitors and third largest PC vendor worldwide. To reach and justify this position, Dell had to come up with a solution for a better customer service.
Most users visit their website to order products, and if their purchase order gets jammed at the bank – the transaction stops until the problem has been resolved. Meanwhile, the customers remain clueless and they start blaming the vendor for the issue. This may cause lots of problem and affect the vendor’s reputation. And in the long run, ruined rep can cost you lots of assets.
To solve such issues – Dell has to invest resources, time and money. Therefore, to avoid long and exhausting problem-solving activities, such as manually calling the bank and seeing what went wrong, Dell decided to put a stop on such time-consuming activities and eradicate missed calls opportunities by improving their CSI with texting.
- Deliver instant updates
The aforementioned problem of holding the credit card by the bank was solved by instigating the process to go faster. The solution was obvious for everyone at the company: in order to inform the customer who was to blame for the delay in shipment, Dell incorporated instant notifications which are sent to the customer to contact their bank and sort things out in that way. Such SMS alerts also allowed for status check and customers could always know the milestones and when the shipment is expected to arrive.
Dell realized that missed calls, voicemail being jammed and sending emails which end up in spam folders wasted a lot of time (and money) on both sides. The solution was obvious:embrace the power of mobile textingand send order status via SMS.
The stats show that 90% of all texts in the USA are read within three minutes and this open rate gets even higher day by day, so it was a logical thing to employ texting as a strategy.
- Drive innovation
Dell is definitely at the heart of the IT industry worldwide. They obviously put a lot of effort into driving innovation by developing high-quality technological products and serving its customers by improving the sales funnel. The numbers outlined above and their respective position on the global market only support these facts.
And why wouldn’t they?
Dell is doing such a great job of making timely changes in their online order platform right in time for the holidays: they implemented their online SMS alerts with Black Friday, Cyber Monday and other web-based sales just around the corner.
- Informing the customers
In the 21st century, information is power. Having the right information at the right time can help you in numerous ways. Dell quickly – and luckily – realized that the best technology to obtain and send out information is still SMS. And so it embraced the opportunity and implemented a mobile texting solution which helped out the company retain their customers and develop even further.
Learn from their example: embrace the power of technology and put your hands on the steering wheel tightly.
- Global solution
Doing business on the global stage, Dell needed a solution which works everywhere and on every device – be it asmartphoneor adumb phone: every cell phone has it as a basic feature. All sorts of information can be sent out via SMS so Dell sought this opportunity and implemented an easy-to-use solution and reaffirmed its statusasa global leaderininnovation once more.
Hats down, Dell. You did it with style!