When it comes to marketing their products and services, companies nowadays find themselves at a unique crossroad between newer strategies and older marketing approaches. Considering that statistics keep pointing out that more and more people shop and pay attention to brands on the go, from their mobile devices, companies feel they should direct their marketing at online channels, remaining oblivious to more traditional methods. However there are plenty of old-school marketing techniques that still generate money and that are a shame to pass by.
Let’s us look at five of these techniques and their impact on the target audience:
1. Traditional Mail Reigns
This may come as a surprise, but ever since the internet got hold of businesses and of the marketingstrategiesassociated with them, mailboxes have become less stuffier than they once were. This indicates that the chances for people to actually check their mailboxes and read the content found inside are a lot higher now than we may think. According to one study, more than 60% of the people questioned confirmed that flyers and catalogs are still a factor that heavily weighs in when it comes to their shopping behavior. Another 29% of the respondents indicated that personalized direct mail is another powerful traditional marketing approach. The main reasons why these two methods outranked the ever-present online marketing are that people can always refer to printed advertising later on, as well as that they are highly informative.
2. Handing Out Flyers Pays Off
Before the internet took the world by storm, this was perhaps one of the most efficient ways of getting your products and services known to people. By simply handing out flyers in one of the city’s busiest corners, you were able to quickly expand your customer base without having to dig too deep into your pockets. To this end, this is still applicable today, as people are still readily available in great numbers and willing to read the information off a flyer in as little as one minute. Although standing in busy crowds, regardless of the weather, requires some grit and perseverance, this is a method that will surely pay off down the line. As an added perk, just like with flyers and catalogues, people can simply refer back to the flyers they’ve put in a drawer in their homes, thus increasing sales opportunities.
3. Everyone Loves Promotional Items
Regardless of age or cultural background, people have always had a soft spot for receiving free products, without being too critical of what they’re given. So you may want to consider creating a campaign from time to time where you give away small bits of your brand that can consolidate its identity and carry its legacy forward. People will associate your brand with the positive feeling they had when receiving the small gift and will undoubtedly take a closer look at your items, in view of making a purchase. Let’s not forget that they will also be inspired to let others know about your brand, which is always a great plus for your company.
4. TV and Radio Broadcasts
That’s right. These two media channels have never gone out of style, with a highly loyal target audience reserved just for them. For example, by incorporating your brand’s identity into a simple and catchy jingle you’re simply tapping into the great potential of human psychology. People may remember your catchy phrase or tune for years to come and when the time is right they will turn to your products and services. The magic of this approach is that you reach your target audience in a way that sticks and cannot be shaken off. Similarly with TV commercials, as long as you create something that pops or is in any way different from the mainstream, your viewership will hold on to the image you provide them with for extended periods of time.
As you can see, traditional marketing techniques hold great potential and should not be overlooked, especially in a time like this, where companies are rushing to take over the internet. As long as you don’t always run with the mainstream, you have a great shot at gaining a fantastic competitive edge on the market. To this end, marketing always works best as long as it addresses more than one channel and is done relentlessly, without stopping.