Post available to Premium Members only. Please upgrade your account in order to apply.
What customers today want more than anything is to reach needed service or product as fast as possible. They don't have time to go through pages and pages of texts just to find needed information, they want it in the simplest way and more importantly, FAST. Videos today are the ultimate way to satisfy these needs because it is the only marketing tool that can provide so many information in only a couple of minutes, while before, average customer had to search for hours for the same amount of content. So, if you are planning to start any successful marketing strategy, don't forget to include videos in it.
Every successful content marketing strategy that is looking to expand need to include videos. And companies are starting to see it as well. Here is an interesting fact that proves this claim: by 2017, 74% of ALL Internet traffic will be video content. The reasons are many but we should find the bottom line in the digital world we live in. Video is taking over the web, mostly because it is so easy to distribute, far more than any other Internet content. And views are very easily turned into costumers, while textual content retention rates are a mere 10%, retention rates for visual information can reach even 65%. Not to mention how easily it can be shared to every social media channels.
Impact of videos are starting to be seen on many level, but it will mean the most for small business owners. Nowadays, people don't have time like they used to so videos can provide more engagement in a short amount if time. being visual instead of textual like other content marketing tools are, videos are more entertaining and can provide very interesting conversations in comment sections . But of course, it has to be done right so that it could deliver the thing that is the most important in any marketing strategy: CALL FOR ACTION. And that means: to have that secret ingredient that can captivate the audience. To send its message clear but through sharing a story, to inform but in pleasurable manner.
So if you need to spice up your marketing strategy or just create new, very successful one, incorporate videos into your team’s marketing planNo matter if you are in very big company or just starting small business, video marketing could be the secret weapon your company is looking for!