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Read on to know what and why of user engagement and the role played by app design in engaging your customer as an app developer. Some tips that app developers in India keep in mind while redesigning their app have also been shared.
User engagement: what and why?
The popularity of mobile apps has drastically increased in the recent years. A large chunk of digital sales through these mobile apps is accomplished through user engagement. In fact, the revenue potential of your business can diminish because of any dip in user engagement. Thus, without proper user engagement, your app will not deliver the expected results.
Why redesign your app?
• App design plays a crucial role in user engagement. Every design has a shelf life. Your app design may be attractive and beautiful in one generation but may become out-of-date in the next. So you need to adopt the new wave of design, by adopting new technologies, features, screen sizes, and functionalities to improvise the experience and engagement of the app users.
• Your application not only needs to be advanced in terms of quality but should also be interactive with the audience. You need to provide maximum value to your customers or audience/users by providing encouragement, guidance, and motivation, through your app design. This facilitates a more meaningful connection between the user and your community. So keep your customer’s needs in mind while redesigning your app.
• Online presence of your business/company is taken to a new level by redesigning your mobile application. Your mobile application acts as a communication tool that bridges the gap between you and your customers.
• Redesigning also helps to enhance your App’s performance. With the advancements in technology, users get easily irritated if your app takes a lot of time to open and connect. Your app may actually be creating a bad impression by loading slowly due to a large amount of content (graphics, images, layouts, designs, etc.) in it.
Tips for redesigning your mobile app to maximize user engagement
Tip #1: Keep app interfaces simple and conversational
No one has time for understanding a cluttered and difficult interface. If the user finds your app difficult-to-understand, they quickly flock to an easier-to-understand application. Thus, the interface design should be simple, decluttered, and intuitive to use. To add on, if a conversational interface, rather than the traditional touch interfaces may give better outputs for some types of application.
Tip #2: Speed of the app should be uncompromised
Though your mobile application may be one of its kinds, a long waiting time can be aversive for the user. So keep your application as much bug-free as possible so that the user does not need to adjust with the bugs too often.
Tip #3: Give app interface a personalized touch
Based on either the user’s attributes (like age, gender, interests, etc.) or their purchase history, give a customized interface to the user. This personalized feeling improves their interest and usability. This can be achieved by tailoring your app according to specific user needs and not just the device. For example, if old aged users are using your app, they are most likely to appreciate a larger and more readable font size.
Tip #4: Keep the data section short and simple
Avoid asking the user to enter a large amount of data (address, card details, etc.). Not only is entering data on mobile a bit difficult than entering it on a desktop, but repeated requests for entering data may also actually bore the users and prompt them to leave the session midway.
Tip #5: Use the right typography
User experience can be either heightened or nulled based on typography. Your text should neither be too large or too small should have adequate contrast.
Tip #6: Optimize the battery consumption and RAM utilization If your application is graphics intensive, it may require a lot of battery and processing power. This may prevent the user from using it for a longer period. The developer thus needs to ensure that the app is optimized to use a minimum battery and does not overheat the user’s device. You also need to take care that the overconsumption of RAM does not compromise the multitasking experience of the user by the app.
Tip #7: Keep your Call to Action buttons large
Though small buttons give a prettier look than bigger ones, you may have users with different hand and finger sizes. So keep your button sizes, especially the Call to Action button, comfortable enough for all users.
Tip #8: Use push notifications
You can communicate with your application’s users, grab their attention, and ask them to return to the mobile app after a set period, using push notifications. You need to track the user’s app engagement time for a few days initially after installing the app. After this, send the user notifications that are meaningful and strategically spaced. These may be in the form of updates about any new message or event, or a text, image, video, or any external link that will redirect them to a specially planned page.
Tip #9: Gamify your app
A little fun in the app can help in making the app more interactive and thus improve mobile app user engagement directly. Some active and loyal users may actually bring the brand a lot more income than an average one. Send special messages to loyal users that motivate them to perform certain actions like: posting a photo of themselves in interaction with your brand, going to the store to sign an exclusive deal, recruiting friends to get a bigger reward, credits, points, or access to special functions, etc. Users are more likely to recommend the app to their friends in the future after availing these benefits.
Tip #10: Synchronize your app with social media platforms
Users are most likely to spend most of their time on social networks and messengers. You can use social media API for registration and logins and synchronize your app with social media platforms. This not only enhances your visibility online but also eases the app registering process for the users.
Based on the recent stats and research, we have presented the most helpful tips for mobile app user engagement and ways of increasing it. We hope our tips will help app developers in India to optimise their app design so that they can give the best possible services to their users and create an effective plan to interest customers with their app. In return, they can expect to gain the expected profits as planned.