Mobile advertising industry is evolving rapidly and it is more than difficult to stay afloat even for experienced developers and businesses. You can have an outstanding app, brilliant ideas and an empty niche but it won’t matter if there won’t be users, willing to download your product.
Below is a list of the most popular marketing mistakes, which an app owner makes on his way to the top of the rank. Learning from others’ experience will give you a huge benefit and you will be able to save time and money, achieving great results.
Mistakes you need to avoid
Make sure that you don’t make these mistakes and your marketing strategy will become stronger than ever:
-Absence of proper research. Learn more about your target audience and competitors. Read reviews and communicate with customers to find out what they like or don’t like about your app or about apps in the same niche. Make sure you understand what direction you are willing to choose;
-Neglecting viral loops. It is the quickest and cheapest way to promote your app, so you need to make sure that you pay attention to such marketing strategy. Viral loops help to create self-sustainable environment, when users attract more and more potential customers by sharing positive feedbacks;
-Poor beta testing. Do not neglect this simple and useful tool, because it will give you a chance to find possible flaws and bugs before your app will be available to the audience. For example, App Store offers TestFlight, where you can give access to your beta version to a thousand of users, who love testing new apps and can leave useful reviews;
-Paying little attention to App Store Optimization (ASO), which is a list of rules and tools to promote your app on the market. It concentrates on keywords, ratings and conversion rates in order to attract more and more customers, and increase sales. Make sure you have access to all the ASO tools to boost the number of downloads;
-No analytics. According to statistics, 95% of developers download various analytical apps but 88% of them don’t understand how these apps work. This point is crucial if you want to stay on the market as long as possible. Analytical tools help to calculate the number of downloads and deletes, the duration of each session and so on;
-Using same strategies for various platforms. If you want to enter Play Market and App Store, you need to remember that their guidelines differ and you won’t be able to use the same strategy and pattern for both. Make sure you are aware of all the laws and restrictions for both Android and iOS to avoid possible complications and misunderstandings;
-Absence of monetization strategy. If you are creating an app, which will help you earn profits, you should think of your monetization strategy as soon as possible. Revenue can be made through advertising inside the app (banners), in-app purchases (for example, various game items), subscriptions (to track your progress or keep data) or a fixed price for downloading the app.
If you are not ready to keep track of all the
marketing tools to analyze your app efficiency, you can hire a professional
team of marketers, who will choose the best strategy and offer the most suitable
solution. Remember that an effective marketing strategy will help not only to
stay afloat but also to reach any revenue you are dreaming of. For good results you need to use some
Had launched another app but still hasn’t received any downloads? You can have an outstanding app, brilliant ideas and an empty niche but it won’t matter if there won’t be users, willing to download your product. Check out what’s wrong with your strategy!