With the advent of smartphones, mobile phones have marked a new beginning to a revolution in this technology-driven century. The blend of technology and smartphones has taken our lives by storm. People spend their most of the time on mobile devices on average and day-by-day this rate is increasing. Mobile games occupy most of the space in the mobile phones and are popular among the categories. Play store is a pool of amazing apps competes daily in order to beat the charts. Therefore, any mobile app development company focuses primarily on the game marketing and the marketing strategies.
Today, mobile games top the charts in the store; mainly because of they are handy enough and provide the best form of entertainment to users at any time. As per reports, in the year 2017, the mobile gaming industry has generated over $107.6 billion, and predictions say that the growth will be continuous. This rapid growth in the gaming industry comes with more risks and competitions. Hence, the mobile app development companies focus majorly on the mobile app marketing strategies and marketing trends.
New marketing strategies are getting introduced in the mobile app market. It becomes essential to keep up with the latest trends and implement them in promoting the gaming apps. Video games are a growing business. Popular video games promote their mobile games apps by carrying out a dynamic marketing campaign. The famous game Tomb Raider selected a strong marketing approach that involved TV and movie ads, demos, special editions, and social media postings. The campaign was so innovative that it won multiple awards.
In the android play store, users prefer free games than the paid ones. If your mobile game has attractive features and factors, which stand among its competitors, it will surely sell. In order to get your game recognized in the play stores, here are some points to keep in mind for the game’s productivity and market reach.
1.Offer Game Install using Google or Facebook ads
This is the best way to get a lot of user attraction and number of installs. Facebook, Google and other social media offer such paid ads to showcase your games. These entire medium offers advertising for it is based on various factors such as age, mobile OS, location and much more. Mobile app development companies prefer creating Gaming promotion ad pages on Instagram, Facebook and such apps.
2.Submit App on various Play stores
Apart from Google’s Play store, Apple’s app store and Windows store, there are multiple stores to submit your Android gaming app. There are many other app stores such as Amazon app store. It is not necessary to build the game or app from scratch. To submit the app on various play stores, mobile app development companies have to meet some rules and regulations.
3.Create Free Gaming apps
This is the best way to attract users and get maximum downloads on premium apps. Mobile gaming app development companies simply launch a free app with an ad and promote it showcasing some advanced features coming in the premium version. Other approach is publishing the apps for free for first two-three weeks and later, upgrading the price. This marketing and game promotion strategy works most of the time.
4.Reviews and promotion
User reviews and feedback are always important to any app available in the play stores. You can share with other users, provide referrals and ask for honest reviews and comments. There are some services available that provide paid reviews.
5.Promotion on Social media
Social media contributes a lot in the promotion and marketing strategies. You can create videos showing app’s trailer and upload it to social media such as YouTube, Facebook, Instagram, Twitter. Creating short videos demonstrating a better clarity and understanding of the gaming apps can help attract users. Moreover, you can see the videos get embedded along with the review articles, which will help in creating more awareness.
6.Attractive Graphic icons
Gaming apps not only focus on the graphics and innovative concepts but they also focus on attractive gaming icons. According to the app market, people download apps largely on the basis of their icons. Attractive and meaningful icons attract the users. So it is necessary to optimize and beautify the gaming icons along with powerful marketing strategies.
Big mobile app development companies in Dublin promote their gaming apps with the help of PR agencies during the press release. This can also include involvement of guest bloggers, publishing newsletters, send the newsletters to tech bloggers and tech sites. This turns out to be beneficial in long-term as it helps to promote and reach the maximum audience.
These are few tips to promote mobile gaming apps. But at the end, it is the quality and usability of the app that helps to grab more attention. These tips can help in getting app rankings on play stores.