The GEM National Report states that more than 100 million startups are launched almost every year. This comes down to roughly 3 startups per second. The trends have shifted in the past decade or so and everyone wants to be their own boss and have their own business. Be it in the IT Industry or a niche product in the food industry, there are countless small businesses and startups that are looking forward to become famous and successful.
The disappointing thing about them is that most of the brands and startups are clueless about their branding. A large proportion of small business owners and executives have no idea what branding is and how proper branding can help their businesses grow. Here are some key steps to follow to build a successful brand.#1. Identify Your Target Audience
Identify your target audience in the market. Figure out which gender, age category and region of the nation has the most demand for the product or service that you offer. If you’re a small homemade craft chocolate manufacturer, try to find which states have the most demands, and which age group to focus on.
This will help you narrow down your targets and pay special attention to people who are more likely to become a customer.#2. Create the Right Tagline
Spend a couple of days with some of your team members to decide on how you want to be perceived as a brand in public. Your tagline is crucial and needs to be relative to your goal and mission.
Think of how you want your audience or customers to react to your brand, the emotional connection that you want to develop between your brand and your customers. Keep these things in mind when deciding on a tagline.#3. Separate Yourself from the Crowd
Research how many other competitors exist in the same industry as yours. Figure out how many of them have the same target audience as yours. Always try to stay up to date with what other competitors are doing in the industry and how they are doing on the business perspective.
You should never completely copy any other brands as people like to associate themselves with unique things. Learn from their mistakes and always have a differentiating factor that makes you unique.#4. Think Outside the Box
With this oversaturated market of startups, you have to really be unique to stand out from the crowd and get noticed by the mass. Taking unique steps along the way that are not ordinary can help you achieve that. Think outside the box, figure out some unique and new strategy that will help your brand get famous.
Maybe invent a scheme or a sale, give out free samples for the promotion of a product, or take help from some experts like ExpoCart to organize events that are open to the public so that they can come and get to know more about your brand. This will help you stay 1 step ahead of your competitors.
A Brand statement should deliver crucial information about your brand in the most effective way that it leaves an impact in the mind of the person. Think of it as an elevator pitch, design a brand message that is intricately associated with your brand. Make sure it is not more than 2-3 lines so that you can pitch people you met even in an elevator the idea about your business.
A short and effective brand statement can take you a long way.
Brands do not become successful in one week. It is a slow and steady process. You have to be consistent and patient. Do not rush PR or come up with schemes hastily. Take your time to come up with the next step of your plan and execute it properly.
At the end of the people, the people make the brand. Your key area of focus must be the customer and the team. Always ensure that the customer is satisfied. On the other hand, make sure your employees are enjoying their job and are in agreement with the strategies that you came up with for your brand.