Milena Milicevic, The MUNPlanet Content Strategist and The One Young World Coordinating Ambassador for Europe 3, elaborates on the significance of creative industries. Milena worked as a lecturer at The Department of Creative industries at The School of Engineering Management and a project associate of The EXIT Festival, the receiver of the reward The Best Major Festival.
Creative industries and creative cities are models for innovation which can inspire young people to turn to entrepreneurship in times of recession and to take on the leadership roles. Steady jobs in government and corporate sector cannot be provided during downsizing period. Therefore, making a business within the creative sector can be a catalyst for employment not only for the young founders, but also for their teams of innovative peers.
British Council's initiative Creative economy lists the UK government definition which many countries adopted later. ‘‘[Creative industries] are based on individual creativity, skill and talent with the potential to create wealth and jobs through developing intellectual property.’’ Creative industries include thirteen sectors: advertising, architecture, the art and antiques market, crafts, design, designer fashion, film, interactive leisure software (i.e. video games), music, the performing arts, publishing, software, and television and radio.
UNESCO defines cultural and creative industries as “sectors of organized activity whose principal purpose is the production or reproduction, promotion, distribution and/or commercialization of goods, services and activities of a cultural, artistic or heritage-related nature.” Throughout its projects with local and global capacities, UNESCO strives to bridge the gap between the developed and developing economies. Creative industries must be explored in a competitive knowledge-based economy while the unified intellectual property rights and authors’ originality of expression are maintained. As a starting point, UNESCO experts outlined 25 questions about culture and trade.
Creative industry sector networked recently at The First Conference in Creative Industries in Serbia (28/2-1/3), thanks to the organization of EXIT Festival and Mikser House.These two regional creative hubs fostered exchange of expertise beyond the region of SEE.
One of the challenges that people in creative sector face is working in isolation. They perceive themselves as individuals in their work and they are reluctant to belong to a larger group, creative cluster or a network with a clearly defined purpose. This operating in isolation leads to lower economic performance, the lack of knowledge transfer, more difficult expansion of business.
At The Conference in Creative Industries Andy Eagle, The Founder of Chapter, emphasized how the cultural space in Cardiff, epitomized in one building, accommodated more than 30 associated companies. The innovation and new jobs are multiplied as all these creative entities work under one roof: dance and theatre companies, individual artists, animation studios and filmmakers, audience development agencies, graphic designers, motion and interactive design houses, carnival makers.
Creative industries can be also a catalyst for contractual jobs as in film industry. For example, Serbia Film Commission(SFC) liaises since 2009 with major production companies who want to make films in Serbia. These partnerships lead to employing over 1500 people and 300 vendors and suppliers, while generating more than EUR 50 million.Ana Ilic, The Executive Director of SFC explained the multiplier effect of these projects, ‘‘For every dollar invested in the film industry, another 2.5 dollars are generated in the economy of the country in which the filming is taking place.’’
Major international institutions such as UNESCO and The European Commission recognize the potential of creative industries. For instance, UNESCO puts principles of creative economy into work in its global projects Creative cities and Crafts and Design for children in the post-conflict areas. Also, The Entrepreneurial Dimension of the Cultural and Creative, the report written by The European Commission identified crucial determinants which strengthen entrepreneurship, ‘‘access to finance, the lessening of market barriers, intellectual property rights, education and training, innovation, and collaborative processes.’’
EXIT Festival showed by organizing this interactive conference how to gather the critical mass of thought leaders and practitioners in creative industries at one place. The next step in EXIT’s vision is to provide a platform for the creative community which should exchange information and collaborate in both online and offline capacities.Cover Image: Creative Industries Careers Season » Sabbs Blog
Image: EXIT Festival