The James Bond star Daniel Craig was appointed as the first United Nations global advocate for the elimination of mines and explosive hazards.
During the ceremony at UN HQ in New York on 15 April, Ban Ki-Moon remarked that until then, as agent 007, Craig had had a license to kill, but that day, he got a license to save.
Mines and explosive hazards kill people every year around the globe, and block access to health care, education, and development. It is an issue that is very close to Craig’s heart, and one that he became particularly interested in while filming in an area of Cambodia which was not cleared of mines and other explosives.
Because of the actor’s personal experience with explosives, he realizes the significance of elimination of these hazards. In an interview, Craig remembers the situation with words: “There were lots of children around. And I know I was nervous, but I just can’t imagine what it was like for parents of those children.”
James Bond, or agent 007, is a notoriously known fictional character all around the world, and Daniel Craig is today its most well-known actor. Therefore, the amalgamation of fame, and personal experience with the issue promises a successful mission.
However, the question is, what exactly his mission is. I would argue that it is mostly to raise awareness of the harsh situation concerning explosives in some countries. For instance, in the UK where I currently reside, people cannot even imagine that outside of their house, there would be a minefield which would restrict them of going to school or to the shop. Not only they cannot imagine it, but also they are not aware of the fact that it is a reality in some countries.
In my opinion, Craig sets a positive example of using one’s fame for a greater good, and I hope that more celebrities will follow his path.
Others argue that Craig’s new role will not have any significant impact on the issue, and it is just a theatre for his fans. What do you think?