Quite honestly, typing about conclusions from sharing memes on relatively big social media platforms turned out to be more difficult than originally thought. I initially started creating memes to promote a Greek conference, saw that my posts were welcomed by my facebook contacts and was encouraged to continue. Six months later people started removing me from their friends' list due to my over posting. It is true, memes can be addictive at times and the high number of likes was a complimentary boost of my confidence instead of an indication that I should actually stop doing so before it was too late for my sanity.
Are memes that successful and to the point? In the muniverse there is yet to see an extravagant flow and moderation seems to be the key so far.
It is easy to figure out what I did next since there is actually an article about it. Yes, you understood that correctly; I created an Instagram account under the name “munaddict” and turned it to my online portfolio. For a while, I was leaving the dream. My own account, my personalized hashtags, steadily increasing the number of likes, ah those were the times my friend! In due time, digital problems occurred. Firstly, the copy of my posts without credit, followed by creepy messages going along the lines of stalking my posts performance and the whole thing was gradually getting depressing. So, I decided to do what felt natural and applied to be the editor of several meme pages active both on Facebook and Instagram. It goes without saying that I used my account as previous work sample and I gloriously became the admin to many meme pages, MUNs and not alike.
As a result, my creativity had to be channeled in the pursuit of media approval. That is to say, I became the anonymous person behind a screen determining what type of posts you would randomly scroll through when bored with your life. Given that in memeing there is generally the culture of anonymity, meaning that the product has to be recognized and not your name, I will not write down which pages I am running but I will say that their total reach makes it to a solid 50.000 people all over the world. There is a significant analogy to the number of conferences available per region, rendering the Indians and the Pakistanis the most engaged with this type of material. This post would be better if accompanied by examples of posts and final numbers but it would not be possible without giving away the page’s names.
In the final analysis, my conclusions can be divided into practical and theoretical. On the one hand, understanding which time zones serve my meme’s visibility better and increase the possibilities of it becoming viral (1k more reactions) helped me pass across various messages when wanted to do so. Another key point was the realization of summer’s influence on a meme’s total numbers. During summer vacation, there are hardly any unfollows of the page or comments expressing discomfort. Everyone is ready to laugh and give you the confirmation you so badly need. Until now, summer and study periods before exams have been the best periods to meme.
A point often overlooked, is the credit to memes submitted to the page. If you really think about it, seeking recognition on a big platform when the meme may not actually be that interesting is another hint to our need for social acceptance and success even in the muniverse. To put it another way, whenever a meme I posted performed poorly, I was embarrassed but removing an entry would be negatively received regardless of its performance.
Moving on to the theoretical concerns that my –ongoing- tenure offered me: To begin with, we MUN to flirt. There is not a single post related to flirting that didn’t reach 1k of likes within a few hours. It is ridiculous if you come to think about it, but it’s a perfect example to contradict all those supporting the academic aspect of simulations. We still want to feel cool, that’s why we hang our gavels when our self-awareness has reached a substantial point.
Similarly to that, we live to humiliate others. Posts with a call to comment negative experiences are active throughout the 2017-2018 season meaning that people actually scroll down a lot just to find that one post and share their wisely mad option of the topic being discussed. Needless to say that although the post will be in conformity with basic politeness and online manners, many cyber fights started over a verbal mention…
Coupled with the above, we are not as progressive we may have believed to be. Respect for lgbtqi rights is a futuristic option and mun research is obviously in need of reform since little positive information on the countries represented is hardly ever showcased in the comments section. By the same token comes our love for the free promotional material, aka people inboxing to ask for memes about their conference, as well the need to ensure high quality and subsequently PURCHASE a set of memes. Attention, I am not talking memes posted on the pages which could be considered as a marketing move, but memes created by the page’s editors sent to the conference and the MUN would be posting them on their personal page. Isn’t that ridiculous or what?
Ps2: to be updated with tricks for creating memorable memes and how I used them to get things done sometimes when I will have stopped creating them myself and will not be afraid of increasing my competition.