The users of the smartphone are increasing by the day. Some statistics suggest how the mobile applications are becoming an integral part of our daily lives.
The total number of mobile apps downloaded in 2017 alone is 197Bn.
The time spent per user withdigital media on mobile inUSdaily in 2017– 2.3 hours
The statistics and the numbers show how important mobile app is to the millennial. However, not every other mobile app gains the attention that Facebook or an Amazon gets. It is important that you make an app that is desired by the audience, and one that they will surely download.
We believe there is a strong strategy combined with efficient planning towards deploying winning mobile apps and improving business leads.
Here we will take you through the essential parts of efficient mobile app planning.
The Idea Is Your Beginning
It is important that you back your mobile app solution with a strong idea. A good idea has its foundation in a single line description that talks about a probable solution.
For instance, the single line idea for Uber would have been, affordable and real-time carpooling services in your vicinity.
The idea is to have a solution for the problem that the user in your target market is currently facing. For instance, the on-demand grocery apps are trying to make online shopping for groceries and home deliveries a possibility. The single line description should be able to communicate the benefits of using your app. This could probably help validate your suggestion and move further.
The Target Market You Are Planning For
This one is important, as it will define how you should move further with your mobile app development. You need to identify your target market and research a bit into their behavior. This will not just help you know the features that you should include in your app, but also the monetization strategies that will help you generate revenue from the app. There are the freemium applications, Candy Crush for instance, which monetizes using the in-app purchases. Your user market, and the kind of apps they use and how much they actually spend on the apps will help you define the monetization strategy.
Once you are successful with determining the target audience app category, you can successfully deploy the revenue generation strategy that will work.
Design-first Methodology Works
The design is the most crucial aspect of app development, one that will help you connect with the users better. You will need to study the user interface guidelines documented by the operating systems for Apple and Google. They are conventions that help you design personalized and experiential interfaces. The design considerations that you might be required to take in order to build a successful app are as follows:
An intuitive design that is built on the previous learning of the app users can help them connect with the app better. For instance, the menu is always at the top in most apps; if you use this learning and develop your menus on that, then you don’t have to educate the users.
Typing on small screens can be a pain. If you can, avoid getting people to type their names. You can use autofill or other methods to fill in the details.
The visual experience should be engaging. Use typography that is consistent throughout the app. The visual hierarchy should be taken into account too.
The idea is to put yourself in the user's shoes and examine the app design. Do you think the app is usable and friendly to the new users? If the answer is yes, then you are ready to go ahead with the development.
Features That You Need to Add
This is the point where you need to think of all the possible features you should add to the app. Segregate the features into important vs aesthetic. Some features are crucial to app development while, some just add the beauty part.
In a banking app, the two-factor authentication increases the security of the app, and hence should be a part of your design. A product catalog on the app is important for the ecommerce app solutions.
You should make sure you don’t neglect the important features. The app’s goal and the purpose of the app will help you decide which app features are important vs which ones just add to the aesthetics of the app, and can be avoided.
Prototyping The Design
Before moving on to the actual development, you will need to create a prototype of the design you have strategized earlier. There are plenty of tools available in the market that will help you create the sketch version.
Along with the prototype, you will need to map the user’s journey. For instance, what will the user see when they first open the app, what part will they navigate to the next? The series will need to be imbibed in the prototype to give the client a feel of what you are planning. This will also help them understand what the app will do, and whether they need to include some changes to the plan.
Design Development Collaboration
Once the design is approved, the designers and developers will need to collaborate to understand the app and the user journey. It is important for the designers to give a walkthrough to the developers, so that they can get on with the development process.
The developers, once they have got the feel of the app, will give a timeline for the entire coding and other aspects of development. The development cost will also be a part of this discussion, which will depend on the man-hours, features and other development aspects.
Deciding The Approach and Actual Development
Whether you want to go with native approach or cross-platform will be defined at this point in the development of apps. Your approach will also decide the tools and techniques you might have to use for development.
The actual development will include clean coding, documentation and the testing of the applications, in order to deploy the apps to the app store without any bugs.
The choice of the technologies will be done prior to the development process or during the planning stage.
Once developed, you will need to optimize the app, and launch it to the app store.
Make sure you have partnered with a good marketing team to help you launch the app in a way that you get good responses and the desired visibility. It is important to plan your market at the time of app development for excellent results.
So, next time you have an idea, know that the app development requires good planning and an excellent tech partner.