Dear business newbies, don’t give up yet; beginnings are the hardest part. To start your journey on the right path here are 11 lessons from *unconventional* business superstars.
Let’s take a look!
#11 – “Don’t build a business, build a network”– EntrepreneurZ comic book
Chose networking over not-working. Business is business and it may reveal to be ruthless when you’re a “nobody”. However, keep in my mind the human factor and word-of-mouth. Whether you’re a small-town entrepreneur or the CEO of a multinational attend as many events, exchange business cards, and make new friends.
#10 – “How many millionaires do you know who have become wealthy by investing in saving accounts? I rest my case.” – Robert G. Allen
Make use of opportunities as they come along and invest wisely. If you believe in an idea’s potential, don’t be afraid and take that leap of faith.
#9 –“In order to be irreplaceable, once always must be different.” – Coco Chanel
No need for huge sums in R&D to innovate. The simplest actions can be described as forward thinking. Chanel redefined women’s fashion, and all she did was remove corsets, shorten skirts, and feminise pants.
#8 – “Sell me this pen.”– Jordan Belfort, played by Leonardo DiCaprio in The Wolf of Wall street
Identify your customers; supply and demand that’s your number one priority. Here’s a friendly reminder: your marketing strategies, business’ growth & profit, added value, distribution channels, costs, key resources, activities & partners are based on and vary from a clients’ profile to another.
#7 – “I just want to connect with you bros. That’s all I care about, because you bros’ support really means everything to me.” – Felix Arvid Ulf Kjellberg AKA Pwediepie
Build an army of loyalists by listening and interacting with them. A business without loyal customers is bound to fail; and loyalty comes through dialogue. Know your customers, listen, take their feedbacks and remarks into consideration to improve value, quality and sales numbers. Also, don’t forget to reward them!
#6 – 7-1 / Germany Vs Brazil – FIFA World cup 2014
A balanced team is a strong team.Your entire team should be capable of working and taking on challenges together. Neymars and Silvas are certainly major assets to a team. Nevertheless, depending solely on them will lead you to big problems.
#5 –“It’s not the CEO, it’s the leadership strategy that matters.” – Josh Bersin
Leadership culture is key to continuous development. That translates into: experimenting with different theories, exposing yourselves to new ideas, being solution oriented and empowering others via education.
#4 –“Only a fool learns from his own mistakes. The wise man learns from the mistakes of others.” – Otto von Bismarck
Study your competition, since it’s the backbone of capitalism. Knowing your competition inside out, strengths and weaknesses, is crucial. However, competitive intelligence isn’t only used to burry others, but also to self-improve your decisions.
#3 –“Never tell anybody outside the family what you’re thinking again.” – Don Corlene, played by Marlon Brando in The Godfather Part I
Never share your plans or information with anyone you don’t fully trust.Joint ventures are like a dance. Individuals partner up for a song. By the end of it, they decide whether to change partners or to continue dancing. Therefore, while implementing your cooperative strategies bear in mind the possibility of an ugly break up.
#2 –“Innocent make natural, delicious food and drink that helps people live well and die old.” – Innocent Drinks
Have a mission statement which reflects your ethics. Spread your brand’s identity effectively by adopting a short, simple, non-corporate mission statement with clear objectives and benefits.
#1 – Every moment is a sales opportunity – The case of Donal J. Trump
Sales is a 24/7 profession. Regardless about how you feel about him politically, Donald Trump is undeniably a business superstar who’s always on the job. From TV interviews, to The Apprentice, passing by political debates or walking down the street the man is always dropping references to his projects!Be proud and passionate of the jersey you’re wearing in order to be at ease during any sales situation.