Guest blogging is certainly one of the most popular link building methods for the past 10 years - and it is still so. But it is also one of the most undervalued marketing practices, as many marketers only see it as an instrument for mainly to improve organic visitor ranking at the first page of search engine.
Many people tend to miss out on the other aspects that made this way an undeniable force in back of one of the most powerful brands on the web, which allowed them to:
1.Absorb readership/following and drive steadier referral traffic from high pr sites that also focus on their target audience.
2.Display their expertise to a wider audience.
3.Build consciousness for their brand's content, service, and product.
4.Establish human relationships and being associated with other reputed entities in their industry.
Over the years, this particular tactic for guest post outreach service has been extensively exhausted (and given that content in many areas has been highly-saturated).
The level of difficulty to succeed that way has grown sharply higher. Where some of the obstacles that the good marketers are already facing are:
1.Many popular blogs started out charging for posting (sponsored guest posts).
2.Blog publishers obtaining too many requests/pitches, leading to legit and highly personal outreach e-mails.
3.Going low on content ideas to pitch.
4.It's time-consuming. Viewing that you will have to work with your targeted publishers and a ton of back-and-forth emails with editors/publishers which may have stricter guidelines.
Nothing comes easy these days, for sure. But could it be really worth the time, hard work and resources? Personally, my reply to that is still a resounding yes. Specifically if you are doing it for the best reasons - branding.
A necessary blog posting service campaign, on a massive scale, is still quite doable. Success is achievable when you always consider the following factors:
1.Understanding - if your concentrate on publishers is actually familiar with the quality of your work.
2.Personalization - because individualized emails get higher response rates.
3.Pitching the right content - focusing on issues that editors will not hesitate to distribute.
The very last part is what we will mostly cover in this post. So here are some of the things I personally do when I need to come up with content ideas for distribution fast.
Last words: It is important to always check if the topic idea you are suggesting has already been projected by your target blogs/publications. In the event that they have published something similar, think of ways and emphasize how your content will differ from the ones they already.