The market for ordering online food is evolving rapidly since the advent of smartphones. Restaurants have used it to expand their customer base and eventually to generate revenue. Being visible online helps restaurants to get more customer exposure and as they can directly interact with their customers and also keep them in touch for future deals and offers. User-friendly mobile apps and quick food delivery options have contributed heavily to this cause. Today, restaurants from all over the world are trying to attract new customers by offering convenient and transparent service.
Despite all the advantages of an online food ordering system, it isn’t as simple as one might think. Psychological studies suggest that people subconsciously buy more food. The touchscreens have completely changed the way people used to navigate the menus of their favorite restaurants. For example, when people order food offline, they make orders like one large pizza with a cold drink or a burger with juice. Whereas when they order online, they go through the whole menu and subconsciously order other stuff like appetizers, salads or ribs that they usually don’t order. When customers spend more time navigating the menu, they are more likely to order more food than what they would have ordered offline.
Data taken from the restaurants has revealed that mobile phone users buy more online stuff as compared to the desktop users. The comparison of sales form the company’s website and the app shows that people buy more when they see more. Placing orders online also helps customers to get through the language barriers as they can select the desired items upon seeing them. These days, some companies have introduced 3-D modeling feature to attract younger customers. Kids and teens are more likely to buy junk food as compared to the matured people.
Interactive mobile phone apps have increased the chances of more impulse purchases and upsell as when people see the food they subconsciously add more items to their cart. On the other hand, these online portals also add additional responsibility for the restaurants. Delivering orders on time can become a little difficult because of external factors like traffic jams, items out of stock, time taking item, or lack of resources. Apart from these disadvantages, online food ordering is growing exponentially and is set to grow more in the near future.
Some best online ordering systems available today include MenuDrive, RestoLabs, ChowNow, and EatDrinkDeals etc. MenuDrive provides E-commerce solutions along with payment integrations, intuitive reporting, and interactive menus. ChowNow allows restaurants to take orders from their social media pages. EatDrinkDeals are best known for not copying the coupons instead they redirect customers directly to the original website of the restaurant. They regularly update their website to make sure the validity of offers and deals and also the addition of new items. iMenu360 allows customers to make international orders and they also benefit restaurants by just charging 3 percent of the order.