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Have you been seriously pondering about translating your business site into several languages? You shouldn’t take the decision of translating your corporate website in a light-hearted manner.
Here are a couple of those reasons why it is imperative for you to translate your corporate website.Having content in English is not sufficient
It is a known fact that use of English has been predominant while developing and maintaining online content. In fact, it is actually safe to say that English is the unofficial de facto language of Internet. If you think so too, you may be right to a certain degree. But if it is a matter of business, it is risky to work only on assumptions. Many studies have suggested that a majority of the consumers are more prone to make an online purchase when there is availability of relevant information in their own mother tongue.Global marketplace
It is true that the net is truly a global marketplace today. It boasts of a population of over three billion users. And that is a whopping 40 percent of the total population of the world. Out of this figure about 85 percent of the users are conversant with any one of these languages:
So it makes sense to localize your site if you plan to use Internet to expand the horizon of your business