Social media has taken the world by storm since the early 21st century. Internet users who primarily surfed the web for either communicating with other people through forums, or simply browsed the internet to get a grasp of the news, now utilise the World Wide Web primarily to access their social media accounts. Popular social media networks like YouTube and Facebook constantly rank as the top ten most visited sites of the majority of the countries in the world (as per Alexa). And their respective apps are among the worlds most downloaded and most daily used.
Before social media, businesses had only one way to reach consumers online, and that was through websites. But nowadays, a digital marketing strategy involves a combination of utilizing both websites and social media networks. One important factor that shouldn't be looked over by businesses looking to make it big online is Search Engine Optimization (SEO). This field encompasses several strategies by which a business's website or webpage can rank higher in the results of prominent search engines such as Google, Bing, Yahoo! Search, etc.
Why is SEO in Dubai necessary? Even if you run a restaurant in the vicinity of two other diners, yours is bound to be discovered more frequently by users if its ranks higher in the search results. Suppose you are a shawarma joint based in Mirdif, Dubai, United Arab Emirates. Potential customers would be typing these keywords on a search engine: Best Shawarma Place Dubai. So, it has been documented that searchers usually check out the top three URLs shown in the results. And if yours isn't in the top three, mainly due to not using proper SEO tactics, then you are bound to lose potential consumers to your competitors. So, in order for you to make the most out of SEO this year, let's examine the SEO trends to look for in 2019.
Content is first and foremost in SEO strategy: You might think that by using specific keywords, or by linking your content to related media, your website is bound to rank higher in search results. This is not the case if the article you write or the video you post is poor in quality, and it won't rank high regardless of the other SEO tactics that you have applied. If you're using WordPress, then there are a variety of SEO plug-ins at your disposal. Yoast SEO is one of the top ranked SEO plug-ins on the web. Not only provide analyses your written content, it also gives suggestions on grammar and word count which would make your content all the more SEO-friendly. Also, remember that after quality of writing comes keyword utilization, linking strategy, and so on. Remember to keep in mind that simply writing high-quality articles and writing high-quality SEO-friendly articles are completely different categories.
Invest in video: There is a reason why YouTube is listed as the second site in Alexa's Top 500 rankings—more and more people are preferring video to other forms of content. One reason is that conversion and sales are amplified by video. It comes as no surprise that video ads will gain you customers at least 80% of the time seeing how sight is one of your strongest senses. From explanation-based videos to animations, they are more effective than text- and picture-orientated advertisements, especially in the long run. Social sharing is also encouraged by video content. Besides views, sharing is the next big advantage to businesses. Sharing of videos allows others, mostly the social media friends of the user who is sharing your content, to interact with it in his or her own way. You could even promote sharing in your videos, such as telling people not to forget to share your video—via the platform that you have uploaded it to—after they are done watching it. Remember to make your video entertaining as people are more likely to share videos with their family, friends, and colleagues, if they are fun to watch. Explanations are better done via video. Text and photo-based content are limited in their explanatory capabilities—but videos do not suffer from this disadvantage. Many consumers opt to watch explainer videos about how a product works rather than reading about how it works. And if you find that your concept is quite difficult to explain, then you can make animated videos, but remember to make them high-quality as nothing turns viewers off more than low-quality video content. Sluggish people are more likely to watch videos than read text or analyses photos. Most potential customers are lazy in the sense that they would avoid reading product descriptions or going through explanatory photographs of a product. Hence, video content is applicable to even the most sluggish of potential customers.
Emphasis on user data protection: 2018 was a year where a lot of events pertaining to online privacy took place. One major event of 2018 was the passing of the General Data Protection Regulation by the EU. Therefore, businesses should place an even greater emphasis on user data protection in 2019, to make the most out of SEO this year.