There is no doubt that YouTube is one of the most popular websites out there, which makes it great for generating traffic through high-quality video content. The problem is that creating awesome content is not enough, because it still needs to find its way to the right people. Catrin Merte, digital marketing strategist from Essayontime suggests, that the reason why your videos aren't getting enough viewers might be because you're optimizing your videos the same way you are optimizing your written content.
While YouTube is owned by Google and relies on its technology, its search engine works a bit differently. On YouTube, most of the traffic will come your through suggestions.
The solution is to optimize your
content so that it ranks higher on both, and that it gets recognized
as being relevant. Here are ways how you can start doing that today
by boosting your YouTube SEO.
1. Create Detailed Video Descriptions
One of the things that can really help with your videos rank is having a long, detailed description. This allows you not just to rank for the keyword you are trying to target, but also for long-tail keywords. And don't be afraid to go over 200 words, either. You can also include timestamps. These allow the viewers to navigate through the clip and get to the part they are interested in. Timestamps are especially useful if you are producing long, in-depth clips.
Let's face it, most people nowadays don't have the patience to sit through longer videos, just like they can't bother reading long pillar posts. By introducing timestamps, you are preventing them from leaving, and more views contributes to higher ranking. Also, because Google and YouTube don't have the ability to view the content as human beings, they rely on the accompanying text to see what the video is all about. Check out the example below.
2. Rank for “Video Keywords”
Instead of simply ranking for keywords you want to target, try and do It the other way around. Although Google will prioritize YouTube videos inside the search results, because they own it, it will only do that for certain keywords, which can be called “video keywords”. Let's type in “YouTube SEO” and see what Google comes up with:
As you can see, the phrase appears in pretty much everyone single one of the videos on the first page, as well as in almost every suggestion inside the Video section. So, the next time you want your videos to rank higher on Google and YouTube, check out which video keywords are working for others, and then try and rank for them. How? You can simply add words like “how to”, “tutorial”, “video”, or “review” to your keyword and see what shows up in the search results.
3. Drive Traffic from Online Communities
One incredibly useful tactic which can help your videos rank higher has nothing to do with YouTube at all. For example, people which are genuinely interested in high-quality content, whether as providers or readers, or both, will always drop by online communities such as Quora, Reddit, or LinkedIn in search for answers. However, you can't simply post a link to your content, because that sort of action is frowned upon in those circles.
Instead, try and actually contribute to the conversation with meaningful and helpful posts, and then share a link to your high-quality video. That way, you are providing even more value and driving traffic to your YouTube channel. And best of all, you will attract the kind of audience that will keep coming back for more, and which will have the patience to view your videos in their entirety.
4. Ask People to Link and Subscribe to Your Videos
When ranking your content, Google uses the quality of backlinks as one of the determining factors. However, YouTube doesn’t do that. So what can you do to improve your ranking? It’s simple, just ask people to subscribe to your channel after watching your vids. If you have manage to get a subscription, it signals YouTube that you have great content, and they will rank it higher.
The number of likes your video receives also plays an important role, but it is not as influential as the number of subscribers. In any case, you can try and boost both by asking your viewers to like and subscribe.
5. Create Playlist and Populate Them with Keywords
While you may not need to do this right away, once the number of your videos reaches a certain point, you should start organizing them into playlists. Not only are allowing your viewers to navigate your channel much easier, and thus providing a better user experience, but you are also creating an opportunity for yourself to insert keywords. As we have mentioned earlier, more text-based content can get your more views, as in the case of description.
The Final Word
With these helpful tips and tricks, and with a little bit of hard work, you will be able to get your YouTube on the first page of Google, as well as YouTube. Let us know if it has worked for you. Good luck!