A corporate gift or business gifts for your event is a symbolic object that the company offers to its loyal customers, suppliers, employees or even employees to maintain a close link, show their friendship and establish their image.
This gesture is usually made as the holidays approach the end of the year. However, it is always difficult and tedious to charm and meet everyone's expectations. How to choose a gift likely to please the interlocutor and make a good impression?
1. Fix the recipient:
First of all, it is imperative to know the recipient. Ask yourself the following questions: Is it male or female? What is his involvement in the company? In short, the idea is to put yourself in the place of the interlocutor.
2. Define the budget:
The approach of the budget is done according to 2 axes: the value of each gift and their number. The number of gift is calculated depends on the number of your customers and the percentage rewarded by the gift.
As a result, a unit budget of between € 15 and € 65 VAT included (VAT recoverable) is the majority rule.
For the main customers, the gift may exceed this range but must be relatively exceptional and in this case it must provide a significantly higher amount (usually 80 € to 150 €).
3. Convey your image coherently:
What will affect your customers is a "thoughtful" gift that is personalized. We must choose the message to avoid disorientation. If your main activity is very specific, exploit it! If you miss the idea, there is always a security solution, bet on the classics. Do not forget to diversify yourself and do not offer the same gifts every year.
4. Staff or "corporate":
The corporate gift is a way to retain your customers. It is a relationship marketing approach. It is therefore necessary to heal the form (a handwritten word, a suitable envelope, a courier, etc.), and to give value to your gift.
A gift must be useful, more than economical and just as practical—like custom tumblers. Make sure the amount does not exceed the norm. You risk doing too much!
Although the end of the year is the period during which business gifts are common, using this type of practice can be helpful in many other ways. It is an act of communication and a relational gesture existing in certain cases: simple pleasure to offer, thank you in the context of a commercial relationship, retain or remember to some customers.
Be careful to choose the gift to offer, not too cheap but not too flashy to the eye either. It represents the image of your company, as much playing in simplicity to suit the greatest number and remain sober. The agenda, even if classic is always effective.