The decision to start a business almost always starts with an innovative idea. Once self-employment has been acquired, a lot can be expected of the young entrepreneurs. The motives for the realization of professional independence can be extremely diverse here. Already in the beginning or growth phase, the right marketing mix is of enormous importance. At this stage, a start-up company can, at best, experience significant growth.
However, this only works if the product or the service convinces or even surprises the consumer. Offline and online advertising should ideally form the basic building blocks for target group-oriented marketing. But here the financial means are clearly a decisive factor. It's no secret that start-ups have to budget with their tight budget. But if you invest cleverly, success is guaranteed. Regarding the consumer gifts the followings are quite important.
Target group analysis and budget planning
Each company should be aware before entering the market, which target group you want to address with your service or product. Once this has been defined, you can now start with budget planning. Here the maximum principle applies: With given financial means, to achieve the highest possible range.
A tip from us: Do not limit yourself to just one action. Integrate promotional items specifically in your marketing mix and opt for a colourful variety of give away and promotional gifts. The decisive advantage of advertising materials is their tactile experience.
Effective promotional items for the small purse
Not only cost-intensive advertising materials are well received by the recipient! These are rather controversial: recipients are often torn, and cannot classify the expensive present. Is there a purchase on coercion here? Small gifts, such as fruit gums, pens or lanyards are welcome giveaways. Just think about what promotional products you would buy yourself, so you can stand out from the competition. For the customized gift items this is important.
The underestimated advertising effect
Not every promotional item is a guarantee for success. Through the direct transfer of ownership of giveaways, however, the so-called "endowment effect" of the American economist Richard Thales is used. This causes customers to consider a promotional product more valuable if you own it. The personal touch and the emotional attachment of such a gift underline the whole thing.
Above all, the areas of electronics and digitization are constantly experiencing new trends. Modern, trendy or even innovative promotional items are popular with customers. So be in Product Idea mode and watch the wishes of your target audience. Sustainably produced and recyclable giveaways are currently also highly regarded and, so to speak, "fashion". Please skim our blog post about “Sustainable Promotional Products".